We Are S.M.E


Free Ben Sherman Shirts (No Stealing This Time!) by mozzatron


One night in September, in aid of New York fashion week; Ben Sherman flooded their flagship NYC store windows with shirts. Leaving some hanging outside, the following day they secretly filmed as one by one, the shirts were stolen by passers-by!

Before they knew it, word spread and there was a full-scale riot outside the store. And a very quirky viral video to match. Check it out, you cant help but chuckle at some of the snatch and runs!

GQ magazine have since teamed up with Ben Sherman to give away 5 of the coveted shirts, each of which bears a tag reading “Nicked from Ben Sherman Soho but you are forgiven (just this once)”.

All you have to do to be in with a chance of winning is tweet @GQRecommends something that you’ve stolen with the hashtag #GQBenSherman.

Some of you might want to avoid being too honest!

SME x

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