We Are S.M.E


[Art] Smile For London by wearesme
January 25, 2011, 10:03 am
Filed under: Art | Tags: , , , , , , , , , , , ,

Whilst jamming at Camden Town station this morning, SME were pleasantly surprised to look up at the big screen on platform 2 and see a visual that well and truly made us smile. This intrigued us. Who was behind this? Why did they do it? Are we the only ones who noticed it?

Well, it turns out that it is part of a campaign across the capital to cheer up us moody Londoners during the rush hour commute. Fair play.

The campaign named Smile For London has been running since last week and will carry on right through to the end of January. It invites designers and film-makers to send in 20 second clips that will brighten people’s mornings and evenings.

You can catch one of the screenings at the following stations: Camden Town, Euston, Holborn, Liverpool Street, Moorgate, Oxford Circus, Paddington, Piccadilly Circus, Victoria and Waterloo. Check below for which platforms to check out.

And remember; smile.

smileforlondon.com

SME x

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