We Are S.M.E


[FASHION] JOHNNY CUPCAKES FLAGSHIP STORE – CARNABY STREET, LONDON by wearesme

After dossing around (culturally) in Boston during the festive period, SME realized there was more to the historic city than Marky Mark and epic St Paddy’s day celebrations. Whilst on one of our daily back-seat-of-the-car city tours we were introduced to a fella by the name of Johnny Cupcakes.

Anyone whose surname is related to a baked desert is a legend in our books* – SME were hooked from there. Johnny Cupcakes is a clothing brand, which began as a t-shirt line and was founded in 2001 in Massachusetts.

Mr Cupcakes

The brand’s logo is skull and crossbones, with a cupcake silhouette replacing the skull; the cupcake being a recurring theme within the graphics on the clothing, often replacing recognizable images from pop culture.

Johnny’s boutique stores are known for recreating classic bakery themes, so when SME heard a flagship was opening on London’s Carnaby Street, we were on a next hype – and by the look of the photo’s from it’s opening event on the weekend , so were most of London!

In the 10 years since its inception, Johnny has amassed a world-wide cult following due to his mantra of inclusiveness of customers, ethics on social responsibility and quite simply, the bad-man garms he creates – many of the designs being exclusive one-offs.

Johnny's Entourage - Carnaby Street, London

SME are now Johnny disciples and we’re pretty sure the entourage will be too.

*His real surname is in fact, Earle; though SME think he should legally change it to ‘Cupcakes’.

London flagship: 10 Fouberts Place , Carnaby Street, London http://www.johnnycupcakes.com/blog/

SME  x

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[SNAPS] Justice – Civilization (Artwork) by wearesme
March 12, 2011, 1:42 pm
Filed under: Music, News | Tags: , , , , , , , , , , ,

Finally! After several years of impatiently waiting; we have some news regarding the next Justice release.

The news has come in the form of the artwork for the French duo’s eagerly anticipated second release, Civilization – the follow-up to the incredible Cross album.

It’s only a matter of time until some material is release too so watch this space. That’s if we haven’t fainted with excitement.

SME x



[PREVIEW] adidas Goes All In For Their New Campaign by wearesme
March 12, 2011, 1:21 pm
Filed under: News, Television/Film | Tags: , , , , , , ,

Here is a sneak preview of the new adidas campaign which is set to launch on March 16 and is shaping up to be a right old humdinger, they have called in on some of the biggest names in the world, such as, Lionel Messi, B.O.B, Snoop Dogg, Ed Bangers and Derrick Rose.

SME were lucky enough to be in attendance during the filming of the two clips below. Roman Gavras was cast in to direct and a huge warehouse party was thrown just so they could capture the perfect moments. And what a night it was. We can’t wait to see the outcome in full, roll on the 16th! The countdown begins…

For more clips (there are 30 in total) head over to the adidas Youtube page.

SME x



[NEWS] Wiz Khalifa Covers Rolling Stone by wearesme
March 3, 2011, 6:27 pm
Filed under: Music, News | Tags: , , , , ,

The guy is everywhere at the moment. What more can be said!?

Although, we are pretty sure a certain SME member was rocking this hairstyle about 5 years ago – keep up Wiz!

SME x

SME Reload: [NEWS] Wiz Khalifa – Rolling Papers (Tracklist)



[NEWS] Wiz Kahlifa – Rolling Papers (Tracklist) by wearesme
March 3, 2011, 6:20 pm
Filed under: Music, News | Tags: , , , , , , , , ,

Big news from the Wiz Khalifa camp today. The tracklist for his highly anticipated album Rolling Papers has leaked onto the interweb. It would appear that there are some big-name guests MCs such as; Too $hort, Chevy Woods and Curren$y.

The album officially drops on March 29th and SME genuinely couldn’t be more excited!

Tracklist:

01 – When I’m Gone
02 – On My Level (Feat. Too $hort)
03 – Black And Yellow
04 – Roll Up
05 – Hopes & Dreams
06 – Wake Up
07 – The Race
08 – Star Of The Show (Feat. Chevy Woods)
09 – No Sleep
10 – Get Your Sh*t
11 – Top Floor
12 – Fly Solo
13 – Rooftops (Feat. Curren$y)
14 – Cameras

SME x



[NEWS] MTV announce controversial list of Top 10 ‘Best Of The Best’ British MC’s of 2010 by wearesme

MTV tonight announced the Top 10 UK MC’s of 2010 and it certainly wasn’t short of controversy.

The panel, which included: Joseph ‘JP’ Patterson (MTV), Logan Sama (Kiss 100), Ras Kwame (Broadcaster), Charlie Sloth (BBC 1Xtra/Radio 1) Chantelle Fiddy (RWD & Mixmag), Hattie Collins (RWD), Elijah (Butterz), Stanza (True Tiger), Ara (The Jump Off) and Donatella (Flava) all discussed and voted for their favourites. However, news has leaked that the list was altered at the last minute owing to pressure from industry representatives for leaving out certain individuals; namely Chipmunk and Dizzee Rascal.

The altered list did not affect the number 1 spot, with Tinie Tempah rightfully reigning supreme after an incredible 2010, but the whole premise of the list appears to be unclear.

Does chart success determine the position? What is the definition of an MC? Is Dizzee still classified as one? And obviously, why was the list altered?
If chart position is the main factor that determines the list, it begs the question; why was Wretch 32 removed following the success of ‘Traktor’ in the UK chart?

The inclusions of Maxta on the original list and Lowekey on the revised, is a bizarre choice on both counts; neither have had any success in the charts and if you ask any grime fan they will no doubt bombard you with names of MC’s who are deemed better than the aforementioned.

The first of which would be JME, who unexplainably is nowhere to be seen. And this after having released what SME believe is the best grime album of 2010; BLAM! Any ideas? No neither do we.

None the less; MTV should be given credit for commissioning the show and as a result giving the UK Grime scene the exposure it deserves.
You could argue that it’s irrelevant who made the list as the show has sparked discussions around the country; especially on Twitter where opinions have been rife since the announcement. Artists on the list will be recognised for being there and those who didn’t make it will be the names on everyone’s lips for weeks to come.

Check out the lists below:

Orginal list
1. Tinie Tempah
2. Skepta
3. P Money
4. Wiley
5. D Double E
6. Devlin
7. Wretch 32
8. Professor Green
9. Giggs
10.Maxsta

Revised List
1 Tinie Tempah
2 Dizzee Rascal (added)
3 Skepta
4 Pro Green
5 Wiley
6 Giggs
7 Devlin
8 P Money
9 D Double E
10 Chipmunk and Lowkey (added)

*UPDATE* Click here for Ghetts new track & video in response to not making the list!

SME x



[NEWS] Beyonce confirmed as Glastonbury 2011 headliner by wearesme

3 years after her husband Sean Carter aka Jay-Z caused a stir when it was announced that he would be headlining at Glastonbury 2008; Beyonce has today been confirmed as the final day’s headline at this years festival.

Rumours were rife this week that Beyonce, Coldplay and U2 would be the 3 headline slots and in a statement release moments ago, B has confirmed that 1/3 of the rumours were definitely correct.

“This really is the biggest festival in the world and I cannot wait to perform there. Everyone who attends is really appreciative of music and is in such a good mood that entire weekend,” said Beyonce in a statement. “I’m pumped just thinking about that huge audience and soaking up their energy.”

Beyonce will perform a 90 minute set on the last day of the festival. It remains to be seen whether this announcement will cause as much controversy as that of her husband 3 years ago. Personally SME think it’s a brilliant move from the Glastonbury organiser Michael Eavis. Beyonce is one of the worlds best who will put on an incredible show and pick up where Jay-Z left off.

SME x




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