We Are S.M.E


[WATCH] Super Bowl XLV Commercials by wearesme

Last night saw the Greenbay Packers and the Pittsburgh Steelers compete in the 45th annual Super Bowl. The game was held at Cowboys Stadium in Arlington, Texas where the Lil Wayne backed Packers were eventually crowned champions after a 31-25 victory.

Such is the popularity of the Super Bowl, (last years match drew viewing figures of 106.5 million in the US alone) that advertising slots during the match are the most expensive in the world. This year, a 30 second slot would set you back no less than $3 million. WOW.

As you can imagine; with the adverts carrying such a hefty price tag, only the major companies get in on the action. Companies such as Coca-Cola, Pepsi, Mercedes Benz and Budweiser compete with each other to come up with the most unique and talked about commercial. Naturally, they rope in all the celebs they can; with the likes of Eminem, P Diddy, Justin Beiber and Kim Kardashian all featuring at some point.

If you didn’t watch the Super Bowl (you missed out!), or we’re subjected to the boring UK coverage; you can watch all of the US adverts on YouTube. Just click on the link below, where you can also vote for your favourite:

Super Bowl XLV Commercials via Ad Blitz

SME x

SME RELOAD: [NEW MUSIC] Lil Wayne – Green and Yellow (Packers Superbowl Freestyle)



[VIDEO] Kobe Bryant, Kanye West & Bruce Willis star in ‘The Black Mamba’ (Trailer) by wearesme

In celebration of the upcoming NBA All-Star game, Lakers star Kobe Bryant has been cast by director Robert Rodriguez in a Nike produced film titled ‘The Black Mamba’; which incidentally is Kobe’s nickname. Bruce Willis, Kanye West and Danny Trejo all play cameo roles alongside Kobe in this cheeky flick.

Check out the trailer below:

SME x



[SNAPS] Black History Month – Nike Footware Collection in celebration of Irving, Jordan & Bryant by wearesme

The month of February is fast approaching (Christmas feels like yesterday!?) and with it comes the celebration of ‘Black History Month’ in the U.S. Here in the U.K it is celebrated in the month of October.

This year, Nike have once again released a line of footwear, this time celebrating the achievements of 3 legendary basketball players; Julius Irving, Michael Jordan and Kobe Bryant.

This year’s Black History Month Nike Air Force 1 celebrates the achievements and pioneering spirit of three important basketball players: Julius Irving, Michael Jordan, and Kobe Bryant. There was a call to greatness for all three players, a moment in time that defined their careers, and changed the course of history for the sport of Basketball. For Dr. J, it was unifying the ABA and NBA with his finesse and high-flying style. For Jordan, it was the ’87 Slam Dunk title, the one that made kids all over draw chalk lines to jump from in their backyards. When Kobe scored 81 points in ‘06, it made you question what planet he was from. Each player laid the foundation for the next to elevate the game even further.

The predominantly black upper of this Black History Month AF1 is a nod to the past, because in the early days of the sport of basketball, shoes on the court were almost always black. The hints of gold all around the shoe are reminders of the golden moment we all are striving to achieve. You’ll also find a woodblock cut print around the upper by artist Hele Woodruff, adding another chapter to the pioneer story.

With a premium Stetson leather upper, metal eyelets and accessories, gold stitching, and a clear tinted outsole, you’ll see this isn’t just your average AF1. This is a sneaker that celebrates a powerful pioneering spirit.

The release date of the line has yet to be confirmed.

While you’re here, check out some brilliant footage of Kobe and Jordan in action against each other back in ’98:

SME x



[VIDEO] David Beckham’s passionate 2018 World Cup bid presentation by wearesme


SME are huge football fans and are praying that we get the 2018 World Cup here in England. It would be a once in a lifetime experience and would have a massive impact on the economy. Today is decision day, so it won’t be long before we find out whether our prayers have been answered.

This morning, David Beckham did his utmost to sway any undecided voters with an inspired and passionate speech in front of an assembly of world football’s governing body at its headquarters in Zurich. Watch the speech below:

Vodpod videos no longer available.

 

England, installed as odds-on favourites with Sky Bet, will now face an agonising wait for the results of the vote against Russia, Spain/Portugal and Holland/Belgium, with an announcement expected imminantly.

Fingers crossed!

SME x



[TRAILER] I Am Playr – Football Game by wearesme


We R Interactive, a UK start-up backed by ITV, has today unveiled the first-ever point-of-view football game and it looks amazing if they can pull it off!

I Am Playr is sponsored by Nike, and former Manchester Utd and England star Teddy Sheringham is among a number of stars lined up to take cameo roles.The game, which blends video with social media, will be released in January 2011 and has been made with Big Balls Films.

You take on the role of PLAYR, and the Game kicks off with you signing your first professional contract for Riverpark FC. Where do you go from here? Its all down to you. Each choice you make will have an affect on your career.
Do you go out on the pull with the lads and turn up for training hungover? Or do you put in a few extra hours in the gym and get an early night? You decide.

For more info about the game check out http://iamplayr.com/info/

SME cant wait for this!

SME x



David Haye TKO’s Fraudley Harrison in Round 3 by wearesme

First off, we’d like to empathise with those of you who forked out £15 of your hard earned and/or sacrificed a night out on the tiles to watch this fight.

Everyone knows that Audley Harrison is a walking talking joke, but even the most experienced pundits out there held the opinion that he might put up some sort of a fight; after all he is a gold medalist.

But that wasn’t the case and after an extremely uneventful first 2 rounds and having thrown next to no punches, Audley Harrison was knocked out and left 1 million pounds richer. Its a funny old world!

If you missed it, click here to check out the footage from round 3



[VIDEO] David Beckham on The Ellen Show (Hidden Camera Prank) by wearesme

David Beckham was interviewed by Ellen DeGeners for The Ellen Show due to be aired in the U.S on Thursday. During the interview he flashed his boxers to a stunned Ellen, but they weren’t Calvin Klein, they had Ellen branded around the waistband, much to her delight!


During the interview Ellen got her own back by showing a photoshopped version of the infamous David and Victoria Armani underwear campaign (above) with her head in place of Victoria’s. And if that wasn’t embarrassing enough for David; she showed footage of it being revealed on various billboards including Times Square and Sunset Boulevard! Joker! Vodpod videos no longer available.


The pranks didn’t stop there. After the interview was recorded, David took part in a hidden camera scene in which he had to repeat and do everything that Ellen relayed through his ear piece, while he received a massage from the poor unsuspecting female masseuse. The poor girl, she must have thought he was a nutcase!

Check out the video below, its hilarious. Vodpod videos no longer available.

We’ll bring you the full interview after the drop.

SME x




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