We Are S.M.E


[VIDEO] SXSW FILM FESTIVAL ACCEPTED FILM: DIPLO (DOCUMENTARY) by wearesme
March 23, 2011, 9:52 am
Filed under: Television/Film | Tags: , , , , , ,

"This is diplo; also Wesley Pentz..."

Here at SME, we’re rather partial to moving documentation; especially when it gives us an insight into the people who cause us to skank. Diplo, the man behind record label Mad Decent and his avatar Major Lazer, has been featuring this short documentary at this years SXSW.

Whilst preparing for his annual Philadelphia Mad Decent Block Party, Diplo – unsurprisingly – reveals himself to be a salt of the earth kind-of-guy, talking about the influences he takes from studying both film and anthropology.

Shot mesmerizingly by director Wing-Yee Wu, this is one not to miss. Enjoy.

SME x

Via AYMEN.tv



[PREVIEW] adidas Goes All In For Their New Campaign by wearesme
March 12, 2011, 1:21 pm
Filed under: News, Television/Film | Tags: , , , , , , ,

Here is a sneak preview of the new adidas campaign which is set to launch on March 16 and is shaping up to be a right old humdinger, they have called in on some of the biggest names in the world, such as, Lionel Messi, B.O.B, Snoop Dogg, Ed Bangers and Derrick Rose.

SME were lucky enough to be in attendance during the filming of the two clips below. Roman Gavras was cast in to direct and a huge warehouse party was thrown just so they could capture the perfect moments. And what a night it was. We can’t wait to see the outcome in full, roll on the 16th! The countdown begins…

For more clips (there are 30 in total) head over to the adidas Youtube page.

SME x



[FRESH VIDEO] The Only Way Is Essex – I’m In Essex (we kid you not..) by wearesme

No, your eyes do not deceive you; this has genuinely happened! The cast of ITV2’s hit show The Only Way Is Essex have recorded and filmed a video for their own song I’m In Essex; a remix of LMFAO’s I’m In Miami.

The video, which is surprisingly well shot and genuinely funny, was filmed in Faces nightclub, Gants Hill and features the entire cast getting up to mischief on the dancefloor. Think plenty fake-tan, vajazzling and jacuzzis.

The Only Way Is Essex series 2 starts on March 20th, ITV2.

SME x



[FRESH VIDEO] JME & Adam Deacon – Hype Hype Ting (Anuvahood Soundtrack( by wearesme
March 5, 2011, 4:01 pm
Filed under: Music, Television/Film | Tags: , , , , , , , , , , , , , , , , , , ,


“Fruitellas in my pocket, I’m a G when im ‘ere”

Here is the video for the soundtrack to Anuvahood; a hilarious spoof film and the UK’s first ‘urban comedy’, from Adam Deacon.

The video features BBK’s JME and Adam Deacon with a cameo from Richard Blackwood, who looks like he’s having fun pouring Reggae Reggae sauce over Big Brother star Aisleyne’s breasts.

Anuvahood is in cinemas on March 18th. If you haven’t already seen the hilarious trailer, check it out below.

It’s a hype hype ting!

SME x



[VIDEO+POSTER] The Hangover Part 2 (1st Teaser Trailer) by wearesme

We finally get a sneak peak at the sequel to what was arguably the funniest film for many a year; The Hangover.

In theaters on May 26th, 2011, The Hangover Part 2 sees “Phil (Bradley Cooper), Stu (Ed Helms), Alan (Zach Galifianakis) and Doug (Justin Bartha) travel to exotic Thailand for Stu’s wedding. After the unforgettable bachelor party in Las Vegas, Stu is taking no chances and has opted for a safe, subdued pre-wedding brunch. However, things don’t always go as planned. What happens in Vegas may stay in Vegas, but what happens in Bangkok can’t even be imagined.”

It certainly doesn’t look like things have gone to plan once more; with Stu sporting a tribal tattoo on his face and Alan a shaved head of hair! Oh and naturally there’s a monkey following them around Thailand…

SME x



[WATCH] Super Bowl XLV Commercials by wearesme

Last night saw the Greenbay Packers and the Pittsburgh Steelers compete in the 45th annual Super Bowl. The game was held at Cowboys Stadium in Arlington, Texas where the Lil Wayne backed Packers were eventually crowned champions after a 31-25 victory.

Such is the popularity of the Super Bowl, (last years match drew viewing figures of 106.5 million in the US alone) that advertising slots during the match are the most expensive in the world. This year, a 30 second slot would set you back no less than $3 million. WOW.

As you can imagine; with the adverts carrying such a hefty price tag, only the major companies get in on the action. Companies such as Coca-Cola, Pepsi, Mercedes Benz and Budweiser compete with each other to come up with the most unique and talked about commercial. Naturally, they rope in all the celebs they can; with the likes of Eminem, P Diddy, Justin Beiber and Kim Kardashian all featuring at some point.

If you didn’t watch the Super Bowl (you missed out!), or we’re subjected to the boring UK coverage; you can watch all of the US adverts on YouTube. Just click on the link below, where you can also vote for your favourite:

Super Bowl XLV Commercials via Ad Blitz

SME x

SME RELOAD: [NEW MUSIC] Lil Wayne – Green and Yellow (Packers Superbowl Freestyle)



[VIDEO] Kobe Bryant, Kanye West & Bruce Willis star in ‘The Black Mamba’ (Trailer) by wearesme

In celebration of the upcoming NBA All-Star game, Lakers star Kobe Bryant has been cast by director Robert Rodriguez in a Nike produced film titled ‘The Black Mamba’; which incidentally is Kobe’s nickname. Bruce Willis, Kanye West and Danny Trejo all play cameo roles alongside Kobe in this cheeky flick.

Check out the trailer below:

SME x



[VIDEO] Oprah presents Master Class – Simon Cowell by wearesme

It was Simon Cowell’s to take part in Oprah’s Master Class series last night, the 4th episode aired on her OWN Network. Cowell follows Jay-Z whose episode we brought to you earlier this month.

Britain’s favourite love to hate character and millionaire music mogul plays the role of judge on his own actions for once; turning his critical eye on his own life and sharing what rejection, failure and, finally, great success have taught him along the way to his incredible success. Watch the full episode below:

CLICK HERE FOR PARTS 2 & 3



[VIDEO] – The Bullitts Present The Diary Of Amelia Sparks Trailer by wearesme

Here is the teaser trailer for The Diary Of Amelia Sparks, which is narrated by Lucy Liu, stars Idris Elba and is brought to us by The Bullitts.

It is quite an interesting watch and leaves us very intrigued for what’s in store from their debut album, which is an audio movie about Amelia Sparks (narrated by Lucy Liu). Her story is dark and filled with murder, deceit and secret societies. You can follow Amelia’s diary updates through The Bullitts’ Twitter (@TheBullitts), which make for an interesting read and are most certainly not for the fainted-hearted and neither is this video.

Interesting, very interesting.

SME x

SME RELOAD: The Bullits – Close Your Eyes feat. Lucy Liu & Jay Electronica



[VIDEO] INFLUENCERS In-Depth Series with Steve Stoute by wearesme

The makers of the brilliant INFLUENCERS documentary are continuing the series through shorter episodes titled ‘INFLUENCERS In-depth”.

In case you don’t already know; INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The first episode of this sub-series features Steve Stoute, Founder and CEO of Translation, a brand management firm that “arranges strategic partnerships with Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake & more) and Fortune 500 companies”. Stoute gives an interesting insight and discusses creating successful collaborations between Artists and Brands.

If you haven’t seen the full length ‘INFLUENCERS’ documentary, head over to www.influencersfilm.com/.

SME x




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