We Are S.M.E


[FASHION] JOHNNY CUPCAKES FLAGSHIP STORE – CARNABY STREET, LONDON by wearesme

After dossing around (culturally) in Boston during the festive period, SME realized there was more to the historic city than Marky Mark and epic St Paddy’s day celebrations. Whilst on one of our daily back-seat-of-the-car city tours we were introduced to a fella by the name of Johnny Cupcakes.

Anyone whose surname is related to a baked desert is a legend in our books* – SME were hooked from there. Johnny Cupcakes is a clothing brand, which began as a t-shirt line and was founded in 2001 in Massachusetts.

Mr Cupcakes

The brand’s logo is skull and crossbones, with a cupcake silhouette replacing the skull; the cupcake being a recurring theme within the graphics on the clothing, often replacing recognizable images from pop culture.

Johnny’s boutique stores are known for recreating classic bakery themes, so when SME heard a flagship was opening on London’s Carnaby Street, we were on a next hype – and by the look of the photo’s from it’s opening event on the weekend , so were most of London!

In the 10 years since its inception, Johnny has amassed a world-wide cult following due to his mantra of inclusiveness of customers, ethics on social responsibility and quite simply, the bad-man garms he creates – many of the designs being exclusive one-offs.

Johnny's Entourage - Carnaby Street, London

SME are now Johnny disciples and we’re pretty sure the entourage will be too.

*His real surname is in fact, Earle; though SME think he should legally change it to ‘Cupcakes’.

London flagship: 10 Fouberts Place , Carnaby Street, London http://www.johnnycupcakes.com/blog/

SME  x

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[VIDEO] Cyhi The Prynce – XXL 2011 Freshmen Class Freestyle by wearesme
March 14, 2011, 7:33 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , ,

It’s fast turning into G.O.O.D. Music day here at SME with the number of related posts. For once, however, it isn’t all about Kanye.

Having received the honour of being selected as a member of the XXL 2011 Freshmen Class, Cyhi The Prynce’s celebrates by releasing the customary freestyle. Watch the video and see what he had to say on being selected below.

Vodpod videos no longer available.

“It means a lot to me to just be known as one of the up-and-coming artists. I always like to say I got kept back twice from the Freshmen cover, but it’s a privilege just being amongst some of the best up-and-coming artists out right now and being publicized by the biggest hip-hop magazine. It’s a dream come true. It’s what every artist wanted to be. You know they want to see themselves on the cover of a magazine, or heavily publicized, so it’s an honor to me. It’s a blessing and a half. Right before I linked with Kanye, my car got repossessed. Everything wasn’t all peachy, peachy for me. I have a lot of plays this year due to me and this Kanye situation.

Freshman is like a stepping-stone. Most artists think this is the biggest point of their career. This is a stepping-stone to bigger and better things, especially with XXL. I want to have one with just my face on it, that’s the cool thing. I just need to stay working and capitalize off of every opportunity I get.”

SME x

SME RELOAD: [VIDEO] Diggy Simmons – XXL Freshman 2011 Freestyle



[VIDEO] Kanye West to perform at Vevo SXSW PoweStation concert 19/03/11 by wearesme
March 14, 2011, 6:38 pm
Filed under: Music | Tags: , , , , , , , , , , , ,

As promo video’s go, SME have seen few edited better than this. The video in question promotes the recently announced news that Kanye West is set to perform at the Vevo SXSW PowerStation concert on March 19th.

Ye songs, videos and interview footage, both old and new, have been cut up, mixed and edited seamlessly into a promo video that has got us excited and we’re not even going!

SME x



[WAGWAN] Rock The Belles @ East Village – Eliza Doolittle & SME’s Steffie 25/03/11 £7-£8 by wearesme

Rock the Belles brings together the hottest female DJs, bands, designers and creatives for a genre-defying monthly celebration of the girls who are making their mark on the music industry.

What? Rock The Belles has gained some incredible press over past months and March promises to be no different with Eliza Doolittle on the decks, free fabulous nail art courtesy of nail boutique du jour Wah Nails, give-aways from Ltd Watch and some other big name brands, a pop up photo shoot, DJ battles, and a host of amazing live acts and djs.

Who? Eliza Doolittle, Jayelldee, LeaLea Jones, Scarlett Lapidus, Emily Rawson, DJ Afropunk, DJ Fearney & DJ Steffie (SME).

Also on the night: DJ battle featuring Suki Bedeaux VS Raggs VS Rivah Kray (Work It) VS Foxx. Hosted by Poppy Lafond & Holly Chavez.

When? Friday 25th March 2011

Time? 9:00pm – 03:30 am

Where? East Village, 89 Great Eastern Street, London, EC21 3HX

Tickets? £7 Advance, £8 on the door – http://www.rockthebelles.com/

Facebook.com/rockthebelles
Twitter.com/irockthebelles

SME x



[NEW MUSIC] Kanye West feat. Lil Wayne, Drake & Big Sean – All Of The Lights (Remix) by wearesme
March 14, 2011, 4:39 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , , , ,

As if this track wasn’t big enough already with the endless amount of features; Lil Wayne, Drake and Big Sean have been added to the roster giving it the remix treatment.

This is said to be a rough version which has leaked, with the official set to feature even more artists. Listen to the work in progress below. Drizzy goes in!

SME RELOAD: [FRESH VIDEO] Kanye West feat. Rihanna & Kid Cudi – All Of The Lights

SME x

CLICK HERE FOR DOWNLOAD LINK



[FREE DOWNLOADS] 50 Cent – Ghetto Like A Motherf***er & All About The Dough by wearesme

50 Cent is hungry again. Not in the literal sense but hungry for music and giving his fans that old style 50 material. He continues to release track after track for free download via his Twitter account and his latest freestyles in the form of Ghetto Like A Motherf**er and All About Dough are up there with the best of them.

Check out both tracks below.

SME x

CLICK HERE FOR DOWNLOAD LINKS



[NEW MUSIC] Wiley feat. Giggs & Juelz Santana – Bright Lights by wearesme
March 14, 2011, 12:10 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , , ,

Here is a new offering from Wiley, who appears to be putting at least some time aside to make music, in between filming ridiculous adverts and videos for his YouTube account; his latest offering is a lesson in boiling an egg. We kid you not.

Wiley teams up with Giggs and Juelz Santana for this banger Bright Lights. The beat is simple yet mad catchy, while Wiley, Giggs and Santana all go in on their respective verses. Bright lights b-b-b!

SME x

CLICK HERE FOR DOWNLOAD LINK




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