We Are S.M.E

[NEW MUSIC] Wiley feat. Giggs & Juelz Santana – Bright Lights by wearesme
March 14, 2011, 12:10 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , , ,

Here is a new offering from Wiley, who appears to be putting at least some time aside to make music, in between filming ridiculous adverts and videos for his YouTube account; his latest offering is a lesson in boiling an egg. We kid you not.

Wiley teams up with Giggs and Juelz Santana for this banger Bright Lights. The beat is simple yet mad catchy, while Wiley, Giggs and Santana all go in on their respective verses. Bright lights b-b-b!



[PREVIEW] adidas Goes All In For Their New Campaign by wearesme
March 12, 2011, 1:21 pm
Filed under: News, Television/Film | Tags: , , , , , , ,

Here is a sneak preview of the new adidas campaign which is set to launch on March 16 and is shaping up to be a right old humdinger, they have called in on some of the biggest names in the world, such as, Lionel Messi, B.O.B, Snoop Dogg, Ed Bangers and Derrick Rose.

SME were lucky enough to be in attendance during the filming of the two clips below. Roman Gavras was cast in to direct and a huge warehouse party was thrown just so they could capture the perfect moments. And what a night it was. We can’t wait to see the outcome in full, roll on the 16th! The countdown begins…

For more clips (there are 30 in total) head over to the adidas Youtube page.


[NEWS] Coca-Cola Christmas Twitter Campaign in London by wearesme

Someone from Coca-Cola was clearly in attendance of our We Are S.M.E Blog Party in Shoreditch on Friday night, because in news released today, Coca-Cola is giving people the chance to post messages on its infamous electronic sign in London Piccadilly via Twitter.

O.K, so the electronic sign in Piccadilly is a lot more glamorous than the projector in Villain (East Village) but SME set trends, remember that!

The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the official Coca-Cola Twitter account (@cokezone) for the opportunity to have it displayed on the electronic sign.

Those who are lucky enough to have their tweets displayed will receive a direct message from Coca-Cola and their message will be shown on the sign five minutes later.

Tweets can also be viewed live on their website, www.cokezone.co.uk/piccadilly, via a webcam set up to film the sign.

The campaign runs until 23 December.

SME’s are currently in talks with our lawyers regarding the matter.

Oh and don’t forget to follow us on Twitter! @wearesme


SME RELOAD: We Are S.M.E Blog Party 26/11/10 with Live Twitter Feed

[SNAPS] VH1 DIVAS SALUTE THE TROOPS (Poster) by wearesme

Music’s finest ladies report to duty for this poster advertising ‘VH1 Diva’s Salute The Troops’; a partnership with the USO which will see Nicki Minaj, Keri Hilson, Katy Perry, Paramore, Sugarland, and Grace Potter and the Nocturnals, performing for the Armed Forces during a special gig.

Kathy Griffin will host the show which is set to air on Sunday 5th December at 9 p.m on VH1.





Kobe Bryant, Call of Duty: Black Ops commercial by wearesme

‘NBA star runs riot with a gun’
– this isn’t another news headline about a gun-toting basketball player – it’s Kobe’s star turn in the new COD: Black Ops commercial.

Kobe is seen amongst a host of ‘everyday people’ including stilettod secretary and male nurse, shooting the shiz out of one another, replicating scenes from the game which is set to smash all sales records before it when it is released tomorrow.

‘Av a butch at the ensuing mayhem below. It’s genius.

Call Of Duty:Black Ops is released tomorrow (November 9).


BOOM! – NIKE & RICK ROSS by wearesme
September 27, 2010, 4:42 pm
Filed under: News, Sport | Tags: , , ,

“Boom” – 1. When something is good, great or amazing. (urbandictionary.com)

Its a word that SME know and love, and in their new advertising campaign Nike have released a series of videos celebrating that very word.

Check out one of the videos featuring Rick Ross.


Emporio Armani 2010 Fall/Winter Campaign – Ronaldo & Megan Fox by wearesme

The video campaign for Emporio Armani’s Fall/Winter Campaign has been released and it features Cristiano Ronaldo and Megan Fox in 2 cheeky and very revealing scenes. We’re not sure who’s more tasty!

Megan Fox features in ‘The Tip’ while Cristiano Ronaldo’s video is titled ‘Housekeeping’.

We wont spoil it for you so take a look at the videos for yourself:

Megan Fox

Cristiano Ronaldo


Adidas Originals, Star Wars World Cup Advert by wearesme

David Beckham, Snoop Dogg, Daft Punk, Noel Gallagher and Hans Solo; just some of the names to feature in the new Star Wars themed Adidas advert.

Due to be screened by ITV during the England v USA game on June 12th, the advert features several celebrities who have been brilliantly edited into the classic ‘Cantina’ scene from Star Wars Episode IV. Becks and co mingle with the humanoids in the cantina while awaiting the start of the World Cup.

Check it:

Look, Listen, Feel by wearesme
May 23, 2010, 5:52 pm
Filed under: Fashion & Photography, Television/Film | Tags: , , , , , , ,

Ladies and gentlemen, please play close attention to the following video as it may save a life.

In the event of an emergency, knowing how to perform CPR is priceless and it also helps to look sexy while doing it….yes you heard right.

You may have guessed that this isn’t your usual ‘How To’ from those innocent chaps at St.Johns Ambulance, that would be far too sensible of SME! It is in fact a new viral advert for the Canadian lingerie firm Fortnight. It includes information every guy/girl needs if they stumble across a stunning blonde passed out in her underwear, god forbid.

Dont forget to “Find a landmark between the nipples and begin chest compressions”. Make notes…


World Cup fever starts here, trust SME! This is quite possibly the best football ad we’ve seen to date and if it doesn’t get you in the mood for the 2010 World Cup in South Africa, we don’t know what will. Even Kobe Bryant and The Simpsons are excited!

“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

21 days and counting…

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