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22 WAYS TO SAY BLACK – SWAROVSKI by wearesme

Over the last century, the Little Black Dress, or LBD, has made its mark as the ultimate expression of chic, becoming a wardrobe staple for stylish women everywhere.
Now a major international initiative from Swarovski Elements brings added glamour to this fashion classic, while fund-raising for charity at the same time.

Last year, Swarovski Elements commissioned 22 of fashion’s best-known names and most talented newcomers to design a spectacular, one-off dress each, to be auctioned off in September 2010 in New York City.
One hundred per cent of the proceeds from the auction and sale of the catalogue will go to the American Cancer Society and La ligue nationale contre le cancer in France.

After a successful launch in Paris during couture week this January, the dazzling collection of show pieces went on public display at the city’s prestigious Palazzo Pozzo di Borgo. The exhibition then travelled to Beijing, where it was unveiled at an exclusive event on 8th April 2010.

The auction is now right around the corner. In 10 days time, on the 20th September, at the New York Gallery of Phillips de Pury & Company, all 22 dresses will be sold at auction to benefit the American Cancer Society and La ligue nationale contre le cancer in France.
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