We Are S.M.E


SME Meets NME DJ James Theaker by wearesme

James Theaker is one of the hottest young DJs around, working for NME, Skins, and Topman to name a few. We managed to pull him away from his hectic lifestyle and sit him down for a few drinks. Here’s what he has to say:

Mr. Theaker, first and foremost, thank you for your time. It’s been a while!

JT Yeah, it has been, hasn’t it.

SME We first met you when you DJ’d at one of our New Year’s gigs – no one would leave the dance floor (which did wonders for the toilet queue) – you also did another gig for us back in April and it was a similar story, describe the feeling when you see everyone vibing on the dance floor.

JT Thanks! Yeah it was a lot of fun. New Years is always great because there’s so many parties going on, I think I played at three last year and finished off at Vibe Bar with you guys. To be fair you can’t really go wrong at 6am on New Years morning, the people there are obviously the die hards!

SME Yeah, that’s so true! More recently though, in May, you and your colleagues at NME Radio won a Sony Records Academy Gold Award (there are also Silver and Bronze awards awarded in the same category) for your collaboration with Skins Radio and the nationwide tour – how was that for you?

JT Yeah that’s right, it was a real honour to win! Obviously it was an award for the whole team, including all the people at NME and Skins, so it was cool. But I didn’t get invited to the ceremony! What’s with that!! Hopefully I’ll get the chance to go back one day and do it properly. (hint)

SME Perhaps that thought you were too busy and couldn’t make it. Just like we didn’t make it to any of the Skins Tour parties that you DJ’d at, were they as debauched as those we saw on screen?

JT They are great parties definitely. But to be honest because they’re branded gigs there are a lot of TV fans there, and they aren’t necessarily massive party/ music fans as a lot just come to get a photo taken with the cast members. But outside of the groupies they’re generally pretty rocking, last year we did two weeks of gigs with about 2000 people every night.

SME Woah, that’s crazy, we can only begin to imagine the goings-on.What’s your opinion on the disposable nature of our generation’s music listening habits?

JT We’re certainly at a unique juncture in terms of patterns of consumption of popular music. I’m a radio plugger, so I work somewhere in the middle between the major record labels and radio stations like Radio 1, Kiss, & Capital. Do you use Shazam? That’s a really good indicator of what people are listening to and tagging each week and we reference that quite a lot. It keeps me really up to date.

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