We Are S.M.E

[WATCH] Super Bowl XLV Commercials by wearesme

Last night saw the Greenbay Packers and the Pittsburgh Steelers compete in the 45th annual Super Bowl. The game was held at Cowboys Stadium in Arlington, Texas where the Lil Wayne backed Packers were eventually crowned champions after a 31-25 victory.

Such is the popularity of the Super Bowl, (last years match drew viewing figures of 106.5 million in the US alone) that advertising slots during the match are the most expensive in the world. This year, a 30 second slot would set you back no less than $3 million. WOW.

As you can imagine; with the adverts carrying such a hefty price tag, only the major companies get in on the action. Companies such as Coca-Cola, Pepsi, Mercedes Benz and Budweiser compete with each other to come up with the most unique and talked about commercial. Naturally, they rope in all the celebs they can; with the likes of Eminem, P Diddy, Justin Beiber and Kim Kardashian all featuring at some point.

If you didn’t watch the Super Bowl (you missed out!), or we’re subjected to the boring UK coverage; you can watch all of the US adverts on YouTube. Just click on the link below, where you can also vote for your favourite:

Super Bowl XLV Commercials via Ad Blitz


SME RELOAD: [NEW MUSIC] Lil Wayne – Green and Yellow (Packers Superbowl Freestyle)

[NEWS] Coca-Cola Christmas Twitter Campaign in London by wearesme

Someone from Coca-Cola was clearly in attendance of our We Are S.M.E Blog Party in Shoreditch on Friday night, because in news released today, Coca-Cola is giving people the chance to post messages on its infamous electronic sign in London Piccadilly via Twitter.

O.K, so the electronic sign in Piccadilly is a lot more glamorous than the projector in Villain (East Village) but SME set trends, remember that!

The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the official Coca-Cola Twitter account (@cokezone) for the opportunity to have it displayed on the electronic sign.

Those who are lucky enough to have their tweets displayed will receive a direct message from Coca-Cola and their message will be shown on the sign five minutes later.

Tweets can also be viewed live on their website, www.cokezone.co.uk/piccadilly, via a webcam set up to film the sign.

The campaign runs until 23 December.

SME’s are currently in talks with our lawyers regarding the matter.

Oh and don’t forget to follow us on Twitter! @wearesme


SME RELOAD: We Are S.M.E Blog Party 26/11/10 with Live Twitter Feed

MassiveMusic turns 10 by wearesme

Firstly, sorry for the lack of posts recently but we have good reason… We have been on holiday.

Yes, thats right, we pitched ourselves up in Cannes for a few days and just in time for the Cannes Lions Advertising Festival and more so; the annual MassiveMusic beach party. Boom.

MassiveMusic was born during the festival in 2000 and has been part of its legend ever since. In such a short period of time the Amsterdam based music agency has opened up offices in New York (2005), Los Angeles (2008) and Tokyo (2009), becoming the first international music production company to do so.

But what do they do? You ask.

Well, they write and produce music for picture; working with scouts, acts and a huge pool exclusive composers and sound designers all over the world. Which all sounds pretty cool and it is!

They have worked with and produced music for some of the biggest names around to feature in their commercials. This includes the likes of Nike, BMW, MTV and Coca Cola. Arguably, their most famous advert would be the recent Nike – Write The Future campaign.

So, when we heard that we were invited to the legendary beach party in Cannes this year, to celebrate their 10th birthday, we certainly weren’t going to say no. And it was most definitely worth it.

With a banging sound system, a purpose built dance floor (that was quite literally bouncing) and some of the finest vibes we have heard; 2000 people gathered on Noga Beach and had an almighty party.

One thing’s for sure, we are already looking forward to next year…

Photos courtesy of MauriceMikkers.nl

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