We Are S.M.E


[VIDEO] Nike (RED) ‘Tied Together’ by wearesme

Since Nike teamed up with (RED) last December, in a bid to combat HIV and Aids in Africa, hundreds of thousands of people have joined in and laced up to support the cause, on the pitch.

Nike came up with the moto of ‘Lace Up Save Lives’ and since then, the Nike (RED) ‘Tied Together’ campaign seems to have become a global phenomenom. This video shows the fun that the people who have got involved have enjoyed. It consists of representatives from the London, Milan, New York, Paris, Tokyo and Berlin teams from a 120 hour relay race. The enthusiasm they show just from doing something good is amazing.

SME x



NIKE – WRITE THE FUTURE by wearesme


World Cup fever starts here, trust SME! This is quite possibly the best football ad we’ve seen to date and if it doesn’t get you in the mood for the 2010 World Cup in South Africa, we don’t know what will. Even Kobe Bryant and The Simpsons are excited!

“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

21 days and counting…




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