We Are S.M.E


[Video] A-Trak’s Studio by wearesme

A-Trak is a pretty big deal. He co-founded the Fool’s Gold record label. He has collaborated with big brands like Nike, New Era and Kidrobot, as well as being one half of Duck Sauce, alongside Armand Van Helden. All this and he’s not a bad DJ either, having been chosen by Kanye West as his personal tour DJ.

In this video A-Trak personally shows you around his studio and talks about the technologies that he uses to help him create his unique sound. It’s a good insight into how he applies himself to his projects.

The video was made as part of the Scion A/V Music(less) Music Conference.

SME x



[NEW MUSIC] Chromeo feat. La Roux – Hot Mess (Duck Sauce Remix) by wearesme
December 17, 2010, 2:33 pm
Filed under: Music | Tags: , , , , , , , , , ,

This track came a very close second in this weeks ‘Banger of the Week’; so as it was so hard to call we thought it would be rude not to post it for your sonic enjoyment!

A-Trak and Arman Van Helden, collectively known as Duck Sauce, have remixed Chromeo and La Roux’s tune ‘Hot Mess’ and come up with a real dance floor filling gem. Enjoy.

Chromeo feat. La Roux – Hot Mess (Duck Sauce Remix) by WeAreBlahBlahBlah

Hopefully a better quality version is released because we want to blare this out and have a boogie, but it just WONT GO LOUD ENOUGH! Grrr…

SME x



SME Meets NME DJ James Theaker by wearesme

James Theaker is one of the hottest young DJs around, working for NME, Skins, and Topman to name a few. We managed to pull him away from his hectic lifestyle and sit him down for a few drinks. Here’s what he has to say:

Mr. Theaker, first and foremost, thank you for your time. It’s been a while!

JT Yeah, it has been, hasn’t it.

SME We first met you when you DJ’d at one of our New Year’s gigs – no one would leave the dance floor (which did wonders for the toilet queue) – you also did another gig for us back in April and it was a similar story, describe the feeling when you see everyone vibing on the dance floor.

JT Thanks! Yeah it was a lot of fun. New Years is always great because there’s so many parties going on, I think I played at three last year and finished off at Vibe Bar with you guys. To be fair you can’t really go wrong at 6am on New Years morning, the people there are obviously the die hards!

SME Yeah, that’s so true! More recently though, in May, you and your colleagues at NME Radio won a Sony Records Academy Gold Award (there are also Silver and Bronze awards awarded in the same category) for your collaboration with Skins Radio and the nationwide tour – how was that for you?

JT Yeah that’s right, it was a real honour to win! Obviously it was an award for the whole team, including all the people at NME and Skins, so it was cool. But I didn’t get invited to the ceremony! What’s with that!! Hopefully I’ll get the chance to go back one day and do it properly. (hint)

SME Perhaps that thought you were too busy and couldn’t make it. Just like we didn’t make it to any of the Skins Tour parties that you DJ’d at, were they as debauched as those we saw on screen?

JT They are great parties definitely. But to be honest because they’re branded gigs there are a lot of TV fans there, and they aren’t necessarily massive party/ music fans as a lot just come to get a photo taken with the cast members. But outside of the groupies they’re generally pretty rocking, last year we did two weeks of gigs with about 2000 people every night.

SME Woah, that’s crazy, we can only begin to imagine the goings-on.What’s your opinion on the disposable nature of our generation’s music listening habits?

JT We’re certainly at a unique juncture in terms of patterns of consumption of popular music. I’m a radio plugger, so I work somewhere in the middle between the major record labels and radio stations like Radio 1, Kiss, & Capital. Do you use Shazam? That’s a really good indicator of what people are listening to and tagging each week and we reference that quite a lot. It keeps me really up to date.

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[FRESH VIDEO] STEVE AOKI & ARMAND VAN HELDEN – BRRRAT! by wearesme
October 25, 2010, 12:45 pm
Filed under: Music, News | Tags: , , , , , , , , ,

Check out this bizarre video to Steve Aoki’s latest collaboration with the other half of Duck Sauce, Armand Van Helden titled “BRRRAT!”

SME x



Duck Sauce – Barbra Streisand Official Video by wearesme
September 28, 2010, 1:37 pm
Filed under: Music | Tags: , , , , , ,


Check out the Official Video for Duck Sauce’s (A-Trak and Armand Van Helden) brilliant single ‘Barbra Streisand’.

Keep an eye out for cameos from the likes of Kanye West, Pharell, Santigold and more.

SME x




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