We Are S.M.E


[FASHION] JOHNNY CUPCAKES FLAGSHIP STORE – CARNABY STREET, LONDON by wearesme

After dossing around (culturally) in Boston during the festive period, SME realized there was more to the historic city than Marky Mark and epic St Paddy’s day celebrations. Whilst on one of our daily back-seat-of-the-car city tours we were introduced to a fella by the name of Johnny Cupcakes.

Anyone whose surname is related to a baked desert is a legend in our books* – SME were hooked from there. Johnny Cupcakes is a clothing brand, which began as a t-shirt line and was founded in 2001 in Massachusetts.

Mr Cupcakes

The brand’s logo is skull and crossbones, with a cupcake silhouette replacing the skull; the cupcake being a recurring theme within the graphics on the clothing, often replacing recognizable images from pop culture.

Johnny’s boutique stores are known for recreating classic bakery themes, so when SME heard a flagship was opening on London’s Carnaby Street, we were on a next hype – and by the look of the photo’s from it’s opening event on the weekend , so were most of London!

In the 10 years since its inception, Johnny has amassed a world-wide cult following due to his mantra of inclusiveness of customers, ethics on social responsibility and quite simply, the bad-man garms he creates – many of the designs being exclusive one-offs.

Johnny's Entourage - Carnaby Street, London

SME are now Johnny disciples and we’re pretty sure the entourage will be too.

*His real surname is in fact, Earle; though SME think he should legally change it to ‘Cupcakes’.

London flagship: 10 Fouberts Place , Carnaby Street, London http://www.johnnycupcakes.com/blog/

SME  x

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[SME MEETS] Yasmin *EXCLUSIVE INTERVIEW* by wearesme


Aged just 21, Yasmin Shahmir posseses incredible talent and is one of Britain’s most promising female artists.

Yasmin was born in Manchester and raised in Glasgow, but it was the city of London which would prove to be the turning point in her life and provide her with the exposure she sought.

Having moved to London at the age of 19 in order to pursue her DJing career, she soon received the recognition she deserved; going on to DJ for the likes of N*E*R*D, Taio Cruz and Eve.

Off the back of her success in DJing, Yasmin decided to pursue a career in singing, and went on to sign a record deal with Levels Entertainment (part of Ministry of Sound). She has since supported Example on his UK tour, featured on the song ‘Runaway’ with East London’s finest MC; Devlin and most recently went on to release her debut single ‘On My Own’ which charted at #39; an impressive achievement for a debut record. Yasmin is also currently working on her debut album with the likes of Jamie XX, Labrinth and Shy FX.

Having seen her tear of the roof dropping endless Hip-Hop bangers during her DJ set at Rock The Belles, we were eager to talk Yasmin and find out if in fact there is anything that this girl can’t do?
Our wish was granted and here’s what we asked the beautiful singer/DJ/model/superwoman. The last one on that list isn’t entirely true; at least as far as we know!

CLICK HERE FOR THE FULL INTERVIEW



[LISTEN] Ghostpoet – Peanut Butter Blues & Meloncholy Jam (Full Album) by wearesme

We interviewed him last week, and this week Mike Skinner announced that Ghostpoet is his favourite MC alongside Drake; coincidence? SME think not! Get off the band wagon Mike!

All jokes aside, Ghostpoet’s seal of approval is well earned. His incredible debut album ‘Peanut Butter Blues and Meloncholy Jam’ was released yesterday and here’s your chance to try before you buy. The album is so unique and hypnotic; zone out and appreciate.
Oh and then spend your hard earned on it and support exceptional UK talent. It will be the best £7.99 you’ll spend this year.

Vodpod videos no longer available.

iTunes Download Link

SME x

SME RELOAD: [SME MEETS] Ghostpoet *Exclusive Interview*



[SME MEETS] Ghostpoet *Exclusive Interview* by wearesme

Born Obaro Ejimiwe, and bred in South London; Ghostpoet is a name you will be hearing a great deal more of in 2011.

Living up to his stage name, Obaro is poetic with his words and hypnotic with his flow. It’s difficult to put his music in a genre as it’s filled with diversity; as can be heard on the upcoming album which you can preview here. People would naturally file it under ‘Hip-Hop’, but there is a lot more to Ghostpoet; “I didn’t want to be seen as a rapper” he told us, regarding his choice of stage name.

After completing his degree in Media Production at Coventry University, Obaro moved back to London to further persue his passion for music. His hard work and talent aligned, when he was approached and signed by Giles Peterson’s label; Brownswood.

A brilliant debut single ‘Cash And Carry Me Home’ soon followed. It was released this week and has been championed by the likes of Zane Lowe at Radio 1.

As big fans of his unique and captivating music, SME were chuffed to be offered the opportunity to sit down with Ghostpoet and talk about the success of his single as well as the release of his album ‘Peanut Butter Blues & Meloncholy Jam’ (7th February 2011). Read on to see what Ghostpoet had to say on everything from his love for grime, to touring with Jamie Woon.

CLICK HERE TO READ THE FULL INTERVIEW



[SME MEETS] Freddie Cowan from The Vaccines *Exclusive Interview* by wearesme

If you haven’t heard about The Vaccines, you must reside under a rock. Coming third in the recently announced BBC Sound Of 2011 Poll, with their single ‘Post Break Up Sex’ released this week and a debut album on the way; The Vaccines are the band on everyone’s lips right now. An incredible achievement from a band who only formed officially in June 2010. Their rise to fame has been a rapid one to say the least.

The London based band was initially formed by Justin Young (vocals) and Freddie Cowan (guitar) with a third member who soon left. They were soon joined by Árni Hjörvar (bass) and Pete Robertson (drums) and named themselves The Vaccines in June 2010.

They released their demo “If You Wanna” in the Summer of 2010 and were immediately championed by Zane Lowe, who awarded it his ‘Hottest Record In The World’ on 18 August 2010.

After playing their first gig in Leicester they embarked on their first UK tour. Their popularity continued to rise and they sold out their first London show, having to turn away 200+ people at the door after reaching capacity at The Flowerpot in October 2010. The likes of Alex Kapranos, Marcus Mumford, and members of White Lies and The Maccabees were all in the audience.

The band then released their debut single “Wreckin’ Bar (Ra Ra Ra)” (only one minute and 24 seconds long) on 29 November 2010 which reached number 157 in the UK Singles Chart.

After securing a contract with Columbia Records, they were signed to play on the 2011 NME Awards Tour, joining the likes of Magnetic Man, Crystal Castles and Everything Everything.

The band released their second single “Post Break-Up Sex” this week which was sat at #19 in the mid week chart.

When presented with the opportunity to speak to Freddie Cowan from the band, naturally we jumped at the chance. We couldn’t wait to hear what he had to say about the bands incredible rise from obscurity and everything that has come with their newfound popularity.

Fresh from a week long trip to America where the band caused a massive stir selling out venues in Manhattan, Brooklyn and Toronto, we spoke to a jet lagged Freddie and here’s what he had to say:

CLICK HERE TO READ THE FULL EXCLUSIVE INTERVIEW



[SME MEETS] Dynamo *Exclusive Interview* by wearesme

Dynamo is arguably the best close-up magician around, having performed to some of the biggest stars in the world. He has performed for the likes of Tinie Tempah, Paris Hilton, Example, Busta Rhymes, Snoop Dogg and of course SME!

Dynamo, born Steve Frayne, grew up on Bradford’s Delph Hill Estate, one of the most violent and deprived estates in the north of England. He first learned magic from his grandfather and developed it during trips to New Orleans.

As word spread about his magic tricks he soon found himself performing on the celebrity circuit for stars like Paris Hilton and Busta Rhymes. He released an independent DVD called ‘Underground Magic’ featuring celebrities such as Coldplay, Gwenyth Paltrow and Snoop Dogg. The DVD generated considerable press in the UK and lead to appearances on shows such as Richard & Judy and a Channel 4 special ‘Dynamo’s Estate Of Mind’.

He followed up ‘Underground Magic’ with the release of the DVD called ‘Concrete Playground’ and his popularity only continues to grow. Most recently Dynamo worked with Panasonic on a promotional campaign for the TA1 Camera, which saw him performing for a host of musicians and DJ’s; all of which he documented using the Panasonic camera.

This week SME were delighted to have the chance to sit down and have a bit of a chat with Dynamo about the year gone by, the year ahead and his taste in music.

CLICK HERE TO READ THE FULL INTERVIEW



NO HATS NO TRAINERS LAST EPISODE – SME EXCLUSIVE PREVIEW by mozzatron

We’ve already given you a heads up not to miss the final episode of No Hats No Trainers Series 2 this Saturday; but if that wasn’t enough to convince you, we can now bring you a preview of this weekends show!

This week is the final episode of series 2, and we’re going in ‘aaard with a knock-out bang!

For the grand finale we hang out with World Heavyweight Champion David Haye and he shares the soundtrack to his day. Justin Timberlake spills the beans about his new movie Social Network, football fan Tinchy Stryder takes us on a tour of Manchester United and brothers in grime JME and Skepta go head-to-head Mario Kart stylee!

As if that wasn’t enough, we meet up with freshest new girl group in town, Ruff Diamonds and there’s heaps of comedy from NHNT regulars The Cuban Brothers, Skillit and Caramel…Sickaaaa!”

Our good friends at NHNT have kindly sent us some EXCLUSIVE interview clips from this weekends show for you, the SME entourage, to check out!

We’ve got Skepta and JME at the Go-Kart circuit talking who’s the best driver in Boy Better Know and Tinchy Stryder at Old Trafford talking Man Utd and football.

Check these exclusives out below:

No Hats No Trainers – 12:50pm on BBC2 this Saturday 16th October.

SME x




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