We Are S.M.E

[WATCH] Super Bowl XLV Commercials by wearesme

Last night saw the Greenbay Packers and the Pittsburgh Steelers compete in the 45th annual Super Bowl. The game was held at Cowboys Stadium in Arlington, Texas where the Lil Wayne backed Packers were eventually crowned champions after a 31-25 victory.

Such is the popularity of the Super Bowl, (last years match drew viewing figures of 106.5 million in the US alone) that advertising slots during the match are the most expensive in the world. This year, a 30 second slot would set you back no less than $3 million. WOW.

As you can imagine; with the adverts carrying such a hefty price tag, only the major companies get in on the action. Companies such as Coca-Cola, Pepsi, Mercedes Benz and Budweiser compete with each other to come up with the most unique and talked about commercial. Naturally, they rope in all the celebs they can; with the likes of Eminem, P Diddy, Justin Beiber and Kim Kardashian all featuring at some point.

If you didn’t watch the Super Bowl (you missed out!), or we’re subjected to the boring UK coverage; you can watch all of the US adverts on YouTube. Just click on the link below, where you can also vote for your favourite:

Super Bowl XLV Commercials via Ad Blitz


SME RELOAD: [NEW MUSIC] Lil Wayne – Green and Yellow (Packers Superbowl Freestyle)

[VIDEO] David Beckham’s passionate 2018 World Cup bid presentation by wearesme

SME are huge football fans and are praying that we get the 2018 World Cup here in England. It would be a once in a lifetime experience and would have a massive impact on the economy. Today is decision day, so it won’t be long before we find out whether our prayers have been answered.

This morning, David Beckham did his utmost to sway any undecided voters with an inspired and passionate speech in front of an assembly of world football’s governing body at its headquarters in Zurich. Watch the speech below:

Vodpod videos no longer available.


England, installed as odds-on favourites with Sky Bet, will now face an agonising wait for the results of the vote against Russia, Spain/Portugal and Holland/Belgium, with an announcement expected imminantly.

Fingers crossed!


[TRAILER] I Am Playr – Football Game by wearesme

We R Interactive, a UK start-up backed by ITV, has today unveiled the first-ever point-of-view football game and it looks amazing if they can pull it off!

I Am Playr is sponsored by Nike, and former Manchester Utd and England star Teddy Sheringham is among a number of stars lined up to take cameo roles.The game, which blends video with social media, will be released in January 2011 and has been made with Big Balls Films.

You take on the role of PLAYR, and the Game kicks off with you signing your first professional contract for Riverpark FC. Where do you go from here? Its all down to you. Each choice you make will have an affect on your career.
Do you go out on the pull with the lads and turn up for training hungover? Or do you put in a few extra hours in the gym and get an early night? You decide.

For more info about the game check out http://iamplayr.com/info/

SME cant wait for this!


[NEWS+VIDEO] Dear Mr Hicks (Liverpool F.C) by mozzatron

Actors, Comedians, Musicians, Politicians and even ex Big Brother contestants have joined forces with your average die-hard Liverpool fan, to voice their opinions in a video protesting against the American owners of their club Liverpool F.C.

With the club in turmoil, both financially and on the field, one fan in particular was adamant that something had to be done; that man is Mike Jefferies. Mike created a blog and enlisted the help of all his fellow Liverpudlian’s in an attempt to force out owners Tom Hicks and George Gillet.

He initially drafted an email 2 weeks ago, which he encouraged his readers to forward to a host of American news reporters whose emails he had acquired. The response was immediate. The following morning, the story was picked up by several U.S papers including the New York Times. This placed further pressure on Messrs Hicks & Gillett as they were now having to answer to accusations from both sides of the Atlantic.

But Mike Jefferies wasn’t going to stop there. He decided to make a short film, in which Liverpool fans and stakeholders could tell the world what the thought of Hicks. For this film, he called upon a whole host of Liverpool supporting celebrities to take part and they were more than willing.

Jefferies also wanted the fans to be included – “So if YOU want to come along and tell Tom Hicks what you think of him, we will be filming on Saturday from 10.00am – 6.00pm at the Hope Street Hotel in Liverpool. Please form an orderly queue and be prepared for a wait.”

His overall aim for this project? “Imagine if we can get a MILLION HITS on YouTube! If we achieve that, then we can rest assured that everyone who counts will know that Tom Hicks is utterly despised.”

And so, as promised, the film was shot and uploaded to YouTube:

Even if you’re not a football fan, I’m sure you can appreciate how strongly these fans feel about the matter; shown through the passion behind each and every message in the film.
We should also take a moment to appreciate the power of social networking and how through blogs and sites like Twitter, people power can have a huge impact on society.

Twitter – mikejefferiesL4

It has been announced this morning (6th October) that the Liverpool F.C. board has agreed to sell the club to the owners of The Boston Red Sox Baseball Team. You can read more on this breaking news HERE.

The Beautiful Game.


[SNAPS] Umbro’s World Champions Collection + Hot Women = Back Of The Net by wearesme

Wozah. Theres something about beautiful women in football shirts that always gets SME….

Created to celebrate the seven teams that have triumphed at the world’s biggest football tournament, Umbro’s World Champions Collection brings in a team of top designers to create a new badge for their home nation. Here’s the girls from the seven nations involved, modelling the shirts from their countries – Alice Bregoli (Italy), Susana Werner (Brazil), Julia Goedicke (Germany), Luli Fernandez (Argentina), Zaira Nara (Uruguay), Peter Crouch’s missus Abbey Clancy (England) and Charlene Suric (France). They were shot by the brilliant photographer and Dazed & Confused founder Rankin.

A mixture of graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators have been hand picked to represent their countries by redesigning their national crest. Each of the resulting crests has a fascinating story behind it, exploring the cultures and stories that shape the national identity of the country in question.

Argentina – ZZK Records

Brazil – Fernando Chamarelli

England – Ben Eine

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[SNAPS & VIDEO] Louis Vuitton ‘LV’s Core Values’ Ad Campaign with Zidane, Pele & Maradona by wearesme

Louis Vuitton have put together the ultimate dream team for their latest ad campaign entitled ‘LV’s Core Values’.
Diego Maradona, Pelé and Zinedine Zidane were captured by Annie Leibovitz while playing a game of table football for a campaign that spotlights Vuitton’s monogram canvas bags (check out Zidanes personalised case above – boom!).

Above, Pele can be seen telling Zizou how much his life has changed since discovering viagra, while Maradonna clears his nostrils.

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