We Are S.M.E


Smirnoff Nightlife Exchange Project by wearesme

The Smirnoff Nightlife Exchange Project is a campaign that aims to share the music cultures of different major cities around the world. They have designed a Smirnoff app that will allow Facebook users to suggest their ideas for themes that best represent their home country.

Users can suggest ideas in fashion, food, music and more for their country’s ‘crate’, the best ideas for each location will be unveiled on 22nd October, with the winning idea being placed in one of the ‘crates’ located across one of the 14 participating cities.

The events themselves will take place on 27th November in the UK, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela.

Each country will have their own tastemaker who will help to curate the event, BBC Radio presenter Zane Lowe has been named for the UK and DJ Dan Single has been given the task in Australia.

Go to the Smirnoff GB Facebook page now for your chance to win some tickets.



Believe Arena – The indoor World Cup stadium by wearesme

There is little over two weeks to go until World Cup fever fully descends upon the country and SME know exactly where we will be watching the action.

Coming to London this summer is the BELIEVE indoor stadium, the best place to watch the World Cup outside of South Africa. It will be the third time that this huge indoor arena has been set up for a major tournament, with the FA claiming “It’s almost better than being in an actual stadium!”

This time round, the Believe Team have got together with everyone’s favourite football management simulation game, Football Manager and will be taking over a mega-venue to turn it into London’s footballing World Cup mecca!

With massive screens, terraced standing, DJs, incredible sound, a giant bar, official South African World Cup wines and most importantly the Beautiful Game, why wouldn’t you want to go?

Every single game will be shown live in the Belive Arena, which will be stationed at The Truman Brewery – just off Brick Lane, right by Liverpool Street.

Having sold more than 100 tickets in their first hour of being on sale it is shaping up to, again, be a huge event. Last time out more than 40,000 people attended, which says all you need to know.

So, join the Facebook group for updates, more information and all the build up to 11th June.

Personally, we couldnt be more excited.

SME Believes!



[SNAPS] Umbro’s World Champions Collection + Hot Women = Back Of The Net by wearesme

Wozah. Theres something about beautiful women in football shirts that always gets SME….

Created to celebrate the seven teams that have triumphed at the world’s biggest football tournament, Umbro’s World Champions Collection brings in a team of top designers to create a new badge for their home nation. Here’s the girls from the seven nations involved, modelling the shirts from their countries – Alice Bregoli (Italy), Susana Werner (Brazil), Julia Goedicke (Germany), Luli Fernandez (Argentina), Zaira Nara (Uruguay), Peter Crouch’s missus Abbey Clancy (England) and Charlene Suric (France). They were shot by the brilliant photographer and Dazed & Confused founder Rankin.

A mixture of graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators have been hand picked to represent their countries by redesigning their national crest. Each of the resulting crests has a fascinating story behind it, exploring the cultures and stories that shape the national identity of the country in question.

Argentina – ZZK Records

Brazil – Fernando Chamarelli

England – Ben Eine

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