We Are S.M.E


[VIDEO] KOBE BRYANT, KANYE WEST & BRUCE WILLIS STAR IN NIKE’S ‘THE BLACK MAMBA’ (Short Film) by wearesme

Premiered during the NBA All Star Weekend in Los Angeles, The Black Mamba stars Kobe Bryant, Kanye West, Danny Trejo, Bruce Willis and is directed by Robert Rodriguez.

The short film sees Kobe playing the role of his alter-ego The Black Mamba while Willis and Trejo play the sidekicks of ‘The Boss’ Kanye West, who is after one thing and one thing only; Kobe’s shoes. Check out the cheeky flick below.

SME x



[Way Back When] Ice Cube – It Was A Good Day by wearesme

Released in 1993 It Was a Good Day is taken from Ice Cube’s third solo album The Predator. The sample used in the song is from the Isley Brothers’ track Footsteps In The Dark.

The song featured in the Grand Theft Auto: San Andreas game in 2004 on the ‘Radio Los Santos’ radio station. More recently though, the song featured in a Nike advert starring top skateboarder Paul Rodriguez with some cameos from Kobe Bryant, Eric Koston and of course Ice Cube himself, which you can watch below.

Enjoy.

[1993] Way Back When:

* The Vauxhall Corsa was launched
* Manchester United win the top flight championship for the first time since 1967
* Buckingham Palace opened to the public for the first time

SME x



Kobe Bryant, Call of Duty: Black Ops commercial by wearesme


‘NBA star runs riot with a gun’
– this isn’t another news headline about a gun-toting basketball player – it’s Kobe’s star turn in the new COD: Black Ops commercial.

Kobe is seen amongst a host of ‘everyday people’ including stilettod secretary and male nurse, shooting the shiz out of one another, replicating scenes from the game which is set to smash all sales records before it when it is released tomorrow.

‘Av a butch at the ensuing mayhem below. It’s genius.

Call Of Duty:Black Ops is released tomorrow (November 9).

SME x



NIKE – WRITE THE FUTURE by wearesme


World Cup fever starts here, trust SME! This is quite possibly the best football ad we’ve seen to date and if it doesn’t get you in the mood for the 2010 World Cup in South Africa, we don’t know what will. Even Kobe Bryant and The Simpsons are excited!

“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

21 days and counting…




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