We Are S.M.E


[FASHION] JOHNNY CUPCAKES FLAGSHIP STORE – CARNABY STREET, LONDON by wearesme

After dossing around (culturally) in Boston during the festive period, SME realized there was more to the historic city than Marky Mark and epic St Paddy’s day celebrations. Whilst on one of our daily back-seat-of-the-car city tours we were introduced to a fella by the name of Johnny Cupcakes.

Anyone whose surname is related to a baked desert is a legend in our books* – SME were hooked from there. Johnny Cupcakes is a clothing brand, which began as a t-shirt line and was founded in 2001 in Massachusetts.

Mr Cupcakes

The brand’s logo is skull and crossbones, with a cupcake silhouette replacing the skull; the cupcake being a recurring theme within the graphics on the clothing, often replacing recognizable images from pop culture.

Johnny’s boutique stores are known for recreating classic bakery themes, so when SME heard a flagship was opening on London’s Carnaby Street, we were on a next hype – and by the look of the photo’s from it’s opening event on the weekend , so were most of London!

In the 10 years since its inception, Johnny has amassed a world-wide cult following due to his mantra of inclusiveness of customers, ethics on social responsibility and quite simply, the bad-man garms he creates – many of the designs being exclusive one-offs.

Johnny's Entourage - Carnaby Street, London

SME are now Johnny disciples and we’re pretty sure the entourage will be too.

*His real surname is in fact, Earle; though SME think he should legally change it to ‘Cupcakes’.

London flagship: 10 Fouberts Place , Carnaby Street, London http://www.johnnycupcakes.com/blog/

SME  x



[WAGWAN] Rock The Belles @ East Village – Eliza Doolittle & SME’s Steffie 25/03/11 £7-£8 by wearesme

Rock the Belles brings together the hottest female DJs, bands, designers and creatives for a genre-defying monthly celebration of the girls who are making their mark on the music industry.

What? Rock The Belles has gained some incredible press over past months and March promises to be no different with Eliza Doolittle on the decks, free fabulous nail art courtesy of nail boutique du jour Wah Nails, give-aways from Ltd Watch and some other big name brands, a pop up photo shoot, DJ battles, and a host of amazing live acts and djs.

Who? Eliza Doolittle, Jayelldee, LeaLea Jones, Scarlett Lapidus, Emily Rawson, DJ Afropunk, DJ Fearney & DJ Steffie (SME).

Also on the night: DJ battle featuring Suki Bedeaux VS Raggs VS Rivah Kray (Work It) VS Foxx. Hosted by Poppy Lafond & Holly Chavez.

When? Friday 25th March 2011

Time? 9:00pm – 03:30 am

Where? East Village, 89 Great Eastern Street, London, EC21 3HX

Tickets? £7 Advance, £8 on the door – http://www.rockthebelles.com/

Facebook.com/rockthebelles
Twitter.com/irockthebelles

SME x



[WAGWAN] Urban Nerds @ XOYO w/ Zinc, Newham Generals, Hot City & more 16/03/11 *£12-15* by wearesme

‘Wagwan’ – Bastardization of “What’s going on?”
e.g: “Wagwan my brotha” – Courtesy of Urbandictionary.com

What? Urban Nerds are back at XOYO, heading yet deeper into the underground, with a carefully selected line-up of some of London’s biggest players at the heart of the grime, garage, dubstep, funky and UK bass evolution!

Who? A ridiculous line-up which includes the likes of Zinc, Newham Generals (D Double E & Footsie), Hot City, Engine-Earz-Experiment, Marcus Nasty & more. (Full line-up on flyer, above)

When? Saturday 26th March

Time? 9:00pm – 03:00 am

Where? XOYO | 32-37 Cowper Street, Shoredtich, London, EC2A 4AP

Tickets? £12 Saver & £15 Standard and door

http://www.urban-nerds.com/event/urban-nerds-at-xoyo

SME x



[VIDEO] Sway freestyles at Lupe Fiasco ‘Lasers’ release show by wearesme
March 10, 2011, 11:30 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , , , , , ,


“Life a movie, I’m Lucas / I war with any star; can’t put me in a box like new kicks”

Sway came with FIRE at the Lupe Fiasco Lasers release show in New York and had the crowd in the palm of his hand, with this captivating freestyle.

Despite lack of any ‘overground’ recognition in the UK, Sway continues to come with consistent material and his feature on Lupe Fiasco’s new album is a massive achievement for the boy from our neck of the woods; North London. Could 2011 finally be his year? SME hope so.

SME x

SME RELOAD: [NEW MUSIC] Lupe Fiasco feat. Sway & Eric Turner – Break The Chain



[NEWS] SBTV founder Jamal Edwards profiled in the Guardian by wearesme
March 7, 2011, 1:51 pm
Filed under: Music | Tags: , , , , , , , , , , , , , , , , , , ,


Jamal Edwards, the founder of SBTV was profiled by the Guardian newspaper this week in which he briefly discussed his rise from media student to media mogul. Read the full article below.

“I’m a rebel when it comes to filming,” says Jamal Edwards, founder of SBTV, an online broadcaster of music promos, video interviews and impromptu live performances from the UK rap scene and beyond. “I’ll film absolutely everywhere, without permits or anything. This is a guerrilla operation.”

We are sitting in the nerve centre of the operation: the kitchen of Edwards’s family home in Acton, west London. Waiting nearby is Tayong Azonga, a local rapper who, any minute now, will become SBTV’s next star performer.

Edwards started the channel in 2007, aged 16, after receiving a video camera for Christmas. At first, he trained the camera on his estate. “I was filming foxes in my garden. When I uploaded that, I got 1,000 views and I was like, ‘What? Let me just try something else.'”

At the time, grime music, the now ubiquitous hybrid of hip-hop and UK garage, was burgeoning. You wouldn’t find grime on mainstream TV channels – not yet – so artists disseminated videos of their work on DVD or YouTube. The space for an online channel dedicated to grime music was wide open.

Edwards started filming London rappers freestyling on the street, backstage at gigs or in the back seats of cars. The performances, delivered straight to camera without studio gloss and posted online within days, are raw and often thrilling. But Edwards didn’t want to restrict himself to local unsigned talent or the grime scene.

Recently, he and his eight-strong team have been filming the likes of Ellie Goulding, Nicki Minaj and Bruno Mars. Even Justin Bieber has appeared before the SBTV cameras. “Narrow-minded people are like, ‘Ah, he’s filming all these pop stars,'” says Edwards. “But I just shrug my shoulders.”

His attitude appears to be paying off. Edwards says the channel, which makes money from advertising, has racked up 50,000 subscribers and a total of 39 million video views. Last month, he signed a deal with Sony RCA to create his own imprint within the label, and the day before our interview he was hanging out with Simon Cowell, who said SBTV was excellent. Suddenly, the bio on Edwards’s Twitter account – “media mogul” – doesn’t seem like an exaggeration.

When I ask him what the downsides are of being his own boss, Edwards says: “Everyone who works for me is older than me.” He pauses and grins. “OK, the oldest person is 24, but I’m a young boss. It’s a bit daunting telling people what to do.” His friends think his rise from borderline dropout at Ealing College, where he completed a diploma in media and moving image, to budding media mogul is “mad… just mental”. He advises other young people with similar ambitions to “chase your dream, not the competition, because looking at the competition will cloud your vision and mess you up in the long run”.

Edwards says his next step is to go to New York and “work my way from the ground to the top, doing what I did here over there”. The competition will be stiff but he’s not fazed. “I’m a rebel. I’m not scared to do anything: that’s what makes me different.”

Now it’s time to see the rebel in action. Edwards and Azonga slip off and I catch up with them in the underground car park of a supermarket. Edwards is already filming a rapper from Margate called English Frank, who rhymes with apocalyptic fury over a beat pumping out of his car stereo. Passing shoppers regard the scene with total bemusement. When English Frank drives off, Azonga opens the door of his car, hits play on the stereo and turns to face the camera. He gives a shout-out to the channel, adjusts his cap and launches into a slick, motormouth rap. In a few days, tens of thousands of SBTV viewers will see his video featured alongside the likes of P Diddy and Jessie J. When Azonga is done, Edwards reviews the footage with satisfaction. “That,” he says with a grin, “was sick.” Source: Killian Fox at Guardian

Long may his success continue and SME hope his story gives others confidence to use their entrepreneurial nouse to pursue their goals.

www.sbtv.com
twitter.com/jamal_edwards

SME x



[LISTEN + FREE DOWNLOAD] DJ TP – Le Scratch DJ Battle @ XOYO 04/03/11 by wearesme

On Friday night SME’s DJ TP was invited to take part in a DJ battle at the launch night of Le Scratch at XOYO. Le Scratch is a fresh monthly event which mixes the hottest Hiphop, Dubstep & Bass influenced music with live art installations from hyped London illustrators & artists.

DJ’s on the night included Roska and Magnetic Man’s artwork as well as the participants in the aforementioned DJ battle. What was already a brilliant night, was topped by our boy TP winning the battle after causing a near riot on the dancefloor with a mashup mix that started with Tempz; it was a NEXT HYPE! And the moment he turned his back to the crowd and proceeded to scratch with his hands behind his back, will go down in XOYO history; unbelievable tekkers!

Due to the feature over running, TP won the battle only playing half of his allocated set time; an achievement in itself! So for those of you who were there and want to hear the rest of the set, and for those who missed out on the night; below you will find the full set for both stream and download. You can thank the man himself on his Twitter page.

Don’t miss the next Le Scratch on 1st April for another brilliant night. SME’s DJ TP will be playing an extended set on the night and there are big headliners which will be give you the heads up on as soon as they are announced.

Vodpod videos no longer available.

DOWNLOAD LINK

www.lescratch.com
www.mixcloud.com/djtp

SME x



[WAGWAN] Le Scratch w/Artwork (Magnetic Man), Roska, SME’s DJ TP & more @ XOYO 04/03/11 £8-10 by wearesme

www.facebook.com/event

What? Le Scratch is a fresh monthly event which mixes the hottest Hiphop, Dubstep & Bass influenced music with live art installations from hyped London illustrators & artists. All artwork, posters & shoe customisations made on the night will be given away on the night…

Le Scratch will have a massive music & creative focus with cutting edge performers, bands, artists, live installations & very special high profile guest DJs.

This month sees Artwork of Magnetic Man headline the night, but more importantly SME’s very own DJ TP will be competing in a DJ battle on the night! Expect to hear more of the mash ups, samples and tight mixing that most of you will have already heard from him on our SME Volume 1 & 2 Mixtapes.

The DJ battle is won based on crowd reaction so come and join the entourage to support TP with your gun fingers and loudest zoop zoop at the ready.

Who? Artwork (Magnetic Man), Roska (Rinse FM), DJ Snips, Sarah Young, Emily Rawson, Chima Anya, Jo’Leon Davenue, Mlk N Crl, Queens English, Camouflage Children and SME’s very own Mixtape murker; DJ TP.

When? Friday 04th March 2011

Time? 9:00pm – 03:00 am

Where?XOYO, 32-37 Cowper Street, Shoreditch, London, EC2A 4AP

Tickets? £8 Advance HERE or £10 on the door

www.mixcloud.com/djtp
www.lescratch.com
www.xoyo.co.uk

SME x




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