We Are S.M.E


[SME MEETS] Yasmin *EXCLUSIVE INTERVIEW* by wearesme


Aged just 21, Yasmin Shahmir posseses incredible talent and is one of Britain’s most promising female artists.

Yasmin was born in Manchester and raised in Glasgow, but it was the city of London which would prove to be the turning point in her life and provide her with the exposure she sought.

Having moved to London at the age of 19 in order to pursue her DJing career, she soon received the recognition she deserved; going on to DJ for the likes of N*E*R*D, Taio Cruz and Eve.

Off the back of her success in DJing, Yasmin decided to pursue a career in singing, and went on to sign a record deal with Levels Entertainment (part of Ministry of Sound). She has since supported Example on his UK tour, featured on the song ‘Runaway’ with East London’s finest MC; Devlin and most recently went on to release her debut single ‘On My Own’ which charted at #39; an impressive achievement for a debut record. Yasmin is also currently working on her debut album with the likes of Jamie XX, Labrinth and Shy FX.

Having seen her tear of the roof dropping endless Hip-Hop bangers during her DJ set at Rock The Belles, we were eager to talk Yasmin and find out if in fact there is anything that this girl can’t do?
Our wish was granted and here’s what we asked the beautiful singer/DJ/model/superwoman. The last one on that list isn’t entirely true; at least as far as we know!

CLICK HERE FOR THE FULL INTERVIEW



[SME MEETS] Ghostpoet *Exclusive Interview* by wearesme

Born Obaro Ejimiwe, and bred in South London; Ghostpoet is a name you will be hearing a great deal more of in 2011.

Living up to his stage name, Obaro is poetic with his words and hypnotic with his flow. It’s difficult to put his music in a genre as it’s filled with diversity; as can be heard on the upcoming album which you can preview here. People would naturally file it under ‘Hip-Hop’, but there is a lot more to Ghostpoet; “I didn’t want to be seen as a rapper” he told us, regarding his choice of stage name.

After completing his degree in Media Production at Coventry University, Obaro moved back to London to further persue his passion for music. His hard work and talent aligned, when he was approached and signed by Giles Peterson’s label; Brownswood.

A brilliant debut single ‘Cash And Carry Me Home’ soon followed. It was released this week and has been championed by the likes of Zane Lowe at Radio 1.

As big fans of his unique and captivating music, SME were chuffed to be offered the opportunity to sit down with Ghostpoet and talk about the success of his single as well as the release of his album ‘Peanut Butter Blues & Meloncholy Jam’ (7th February 2011). Read on to see what Ghostpoet had to say on everything from his love for grime, to touring with Jamie Woon.

CLICK HERE TO READ THE FULL INTERVIEW



[SME MEETS] Freddie Cowan from The Vaccines *Exclusive Interview* by wearesme

If you haven’t heard about The Vaccines, you must reside under a rock. Coming third in the recently announced BBC Sound Of 2011 Poll, with their single ‘Post Break Up Sex’ released this week and a debut album on the way; The Vaccines are the band on everyone’s lips right now. An incredible achievement from a band who only formed officially in June 2010. Their rise to fame has been a rapid one to say the least.

The London based band was initially formed by Justin Young (vocals) and Freddie Cowan (guitar) with a third member who soon left. They were soon joined by Árni Hjörvar (bass) and Pete Robertson (drums) and named themselves The Vaccines in June 2010.

They released their demo “If You Wanna” in the Summer of 2010 and were immediately championed by Zane Lowe, who awarded it his ‘Hottest Record In The World’ on 18 August 2010.

After playing their first gig in Leicester they embarked on their first UK tour. Their popularity continued to rise and they sold out their first London show, having to turn away 200+ people at the door after reaching capacity at The Flowerpot in October 2010. The likes of Alex Kapranos, Marcus Mumford, and members of White Lies and The Maccabees were all in the audience.

The band then released their debut single “Wreckin’ Bar (Ra Ra Ra)” (only one minute and 24 seconds long) on 29 November 2010 which reached number 157 in the UK Singles Chart.

After securing a contract with Columbia Records, they were signed to play on the 2011 NME Awards Tour, joining the likes of Magnetic Man, Crystal Castles and Everything Everything.

The band released their second single “Post Break-Up Sex” this week which was sat at #19 in the mid week chart.

When presented with the opportunity to speak to Freddie Cowan from the band, naturally we jumped at the chance. We couldn’t wait to hear what he had to say about the bands incredible rise from obscurity and everything that has come with their newfound popularity.

Fresh from a week long trip to America where the band caused a massive stir selling out venues in Manhattan, Brooklyn and Toronto, we spoke to a jet lagged Freddie and here’s what he had to say:

CLICK HERE TO READ THE FULL EXCLUSIVE INTERVIEW




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