We Are S.M.E


[GIG REVIEW] Drake & J.Cole @ HMV Hammersmith Apollo 07/01/11 by wearesme

SME had been eagerly awaiting this date for quite some time. Friday 07th January 2011; Drake would perform his first ever show on U.K soil. It was Drizzy time.

The queue was, for lack of a better word, HENCH! Roughly 45 minutes later, we got through the doors and were greeted by the oh so welcoming and in no way irritating voice of Tim Westwood. The Big Dawg dropped a few big hip-hop beats to get the crowd in the mood.

Drake’s good friend J.Cole came along for moral support and it has to be said; he stole the show.

Appropriately opening the show with the track ‘Welcome’, taken from ‘The Warm Up’ mixtape; Cole brought real energy to the stage and went on to give an inspired ‘real hip-hop’ performance.

We felt his enthusiasm and energy; the crowd we’re loving every minute. And it was great to see an abundance of J.Cole fans in the crowd who sang along to every song. Quite the contrary to what he said when he took to the stage; ‘”most of you are probably thinking who the f**k is this guy”. Give yourself some more credit son!

In his 30 minute set, J.Cole performed a few older tracks along with fan favourites from the brilliant ‘Friday Night Lights’ mixtape. The 2 stand out tracks from the performance and those which had the crowd buzzing were inevitably ‘In The Morning’ (for which sadly Drake didn’t appear to perform his verse) and ‘Higher’. You can see footage of both below.


J.Cole gained a lot of new fans after this polished performance. And for those who are already big fans like SME; he only further reaffirmed the opinion that he may well justify the title that some have given him as ‘The saviour of Hip-Hop’. Now he’s signed to Roc Nation, there is no limit to what he can achieve. Here’s to real Hip-Hop!

CLICK HERE TO READ THE REST OF THE REVIEW



[NEWS+SNAPS] Sleek by 50 Cent Headphones by wearesme

50 Cent, ever the business man, is sticking a finger in another pie; this time he has the headphones market in his sights and with it Dr. Dre and his ‘Beats’.

“On Thursday 6th January, 50 Cent will host a press conference to announce a new deal on opening day with personal audio company, Sleek Audio at the South Hall Connector.

50 is expected to announce a deal with Sleek Audio to produce Sleek Headphones by 50 Cent, his own custom line of high-end headphones. ”

They look pretty sick; we will wait and see if the audio quality matches that of Dre’s beats. If they do, and are more competitively priced, you might start seeing a lot more Sleek’s than Beats on your tube rides to work.

**UPDATE**  Video from the press conference added!

SME x




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