We Are S.M.E


Free Ben Sherman Shirts (No Stealing This Time!) by mozzatron


One night in September, in aid of New York fashion week; Ben Sherman flooded their flagship NYC store windows with shirts. Leaving some hanging outside, the following day they secretly filmed as one by one, the shirts were stolen by passers-by!

Before they knew it, word spread and there was a full-scale riot outside the store. And a very quirky viral video to match. Check it out, you cant help but chuckle at some of the snatch and runs!

GQ magazine have since teamed up with Ben Sherman to give away 5 of the coveted shirts, each of which bears a tag reading “Nicked from Ben Sherman Soho but you are forgiven (just this once)”.

All you have to do to be in with a chance of winning is tweet @GQRecommends something that you’ve stolen with the hashtag #GQBenSherman.

Some of you might want to avoid being too honest!

SME x



[SNAPS] Umbro’s World Champions Collection + Hot Women = Back Of The Net by wearesme

Wozah. Theres something about beautiful women in football shirts that always gets SME….

Created to celebrate the seven teams that have triumphed at the world’s biggest football tournament, Umbro’s World Champions Collection brings in a team of top designers to create a new badge for their home nation. Here’s the girls from the seven nations involved, modelling the shirts from their countries – Alice Bregoli (Italy), Susana Werner (Brazil), Julia Goedicke (Germany), Luli Fernandez (Argentina), Zaira Nara (Uruguay), Peter Crouch’s missus Abbey Clancy (England) and Charlene Suric (France). They were shot by the brilliant photographer and Dazed & Confused founder Rankin.

A mixture of graffiti artists, cartoonists, tattoo designers, record label owners, illustrators and club night innovators have been hand picked to represent their countries by redesigning their national crest. Each of the resulting crests has a fascinating story behind it, exploring the cultures and stories that shape the national identity of the country in question.

Argentina – ZZK Records

Brazil – Fernando Chamarelli

England – Ben Eine

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