We Are S.M.E


[FASHION] JOHNNY CUPCAKES FLAGSHIP STORE – CARNABY STREET, LONDON by wearesme

After dossing around (culturally) in Boston during the festive period, SME realized there was more to the historic city than Marky Mark and epic St Paddy’s day celebrations. Whilst on one of our daily back-seat-of-the-car city tours we were introduced to a fella by the name of Johnny Cupcakes.

Anyone whose surname is related to a baked desert is a legend in our books* – SME were hooked from there. Johnny Cupcakes is a clothing brand, which began as a t-shirt line and was founded in 2001 in Massachusetts.

Mr Cupcakes

The brand’s logo is skull and crossbones, with a cupcake silhouette replacing the skull; the cupcake being a recurring theme within the graphics on the clothing, often replacing recognizable images from pop culture.

Johnny’s boutique stores are known for recreating classic bakery themes, so when SME heard a flagship was opening on London’s Carnaby Street, we were on a next hype – and by the look of the photo’s from it’s opening event on the weekend , so were most of London!

In the 10 years since its inception, Johnny has amassed a world-wide cult following due to his mantra of inclusiveness of customers, ethics on social responsibility and quite simply, the bad-man garms he creates – many of the designs being exclusive one-offs.

Johnny's Entourage - Carnaby Street, London

SME are now Johnny disciples and we’re pretty sure the entourage will be too.

*His real surname is in fact, Earle; though SME think he should legally change it to ‘Cupcakes’.

London flagship: 10 Fouberts Place , Carnaby Street, London http://www.johnnycupcakes.com/blog/

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[NEWS] Facebook reveals UK’s most talked about topics of 2010 by wearesme

In this modern-day and age, Facebook is used as the first point of call for the majority of people when venting their feelings and thoughts. Whether its mass updates expressing content or frustration at the latest X Factor elimination (and or fix) or in some infuriating cases, every minor detail of someone’s life including how many peas they had for dinner; Facebook is the place to get yourself heard.

Today Facebook revealed the most talked about topics in the UK in 2010. This was found through their Memeology study which looked at what terms grew the most in status updates in 2010 compared to the previous year.

There are 26 million Facebook registered accounts in the UK so the findings provide quite a comprehensive insight into the sporting, TV and cultural moments that prompted national conversations. Check out the findings below:

Facebook’s top status trends of 2010

Fifa World Cup 2010

The event that captured the imagination of the nation was the World Cup, which was discussed more than three million times. Subjects that divided opinion did well, with the vuvuzela rising rapidly up Facebook’s list of popular status update phrases in 2010.

Sport

Sport was a key interest – the leading sportsperson was Wayne Rooney, whose prolonged contract negotiation led to enormous levels of discussion on Facebook. Rooney was trailed by his England colleagues Joe Cole, Emile Heskey, John Terry and Rob Green, whose World Cup calamity led him to Facebook infamy as it was discussed by thousands of people.

The X Factor

In the worlds of music and entertainment ‘X Factor’ was king. While not making it to the final, the Brazilian Wagner led other contestants, with a number of supportive groups and pages driving discussion of Wagner past that of prime minister David Cameron, despite 2010 being an election year. The next most discussed ‘X Factor’ contestants were Cher Lloyd, One Direction and Matt Cardle.

Music

Facebook has always been a place where people share the music they love with friends, and 2010 was no exception. If a Facebook music chart were to exist without ‘X Factor’, it would undoubtably be topped by Tinie Tempah, with The Wanted and Ellie Goulding some distance behind.

Television

Increasingly, Facebook has become a mirror that reflects the opinions of millions on popular subjects. While TV may be the way that people unwind in the evening, it is quickly becoming a more social experience. The dominance of some TV shows in 2010’s Facebook words prove how the UK is becoming a two screen nation, where people watch TV but use their laptop or smartphone at the same time to share their views about the shows with their friends on Facebook.

The TV shows ‘Celebrity Juice’ and ‘The Only Way Is Essex’ captured the imaginations of people on Facebook, while the participants in the final series of ‘Big Brother’, including John James and Josie Gibson, driving a substantial amount of discussion – no other contestants came close.

Politics and Poppies

People on Facebook didn’t just discuss music, TV and sports however – the year’s discussion was heavily influenced by more serious subjects, particularly politics and the general election.

Despite Nick Clegg’s rapid surge in Facebook support prior to the election, it was David Cameron who attracted the most attention from people on Facebook. The Conservative party led the Liberal Democrats by a slim margin, despite the Lib Dems attracting more people to their fan page during the election period.

Facebook was also used by many people to express support for British troops fighting overseas, with a surge in conversations encouraging people to purchase a poppy in the run up to Remembrance Sunday.

Weather

It is a common adage that British people talk of little else other than the weather – but despite one of the coldest winters on record, generally weather didn’t appear in Facebook discussion.

The only weather phenomenon which inspired discussion was April’s Ash Could which rapidly became one of the most discussed subjects across the platform as friends used Facebook to keep in touch as Europe’s transport network shut down. (Via BrandRepublc)

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