We Are S.M.E


[WAGWAN] Rock The Belles @ East Village – Eliza Doolittle & SME’s Steffie 25/03/11 £7-£8 by wearesme

Rock the Belles brings together the hottest female DJs, bands, designers and creatives for a genre-defying monthly celebration of the girls who are making their mark on the music industry.

What? Rock The Belles has gained some incredible press over past months and March promises to be no different with Eliza Doolittle on the decks, free fabulous nail art courtesy of nail boutique du jour Wah Nails, give-aways from Ltd Watch and some other big name brands, a pop up photo shoot, DJ battles, and a host of amazing live acts and djs.

Who? Eliza Doolittle, Jayelldee, LeaLea Jones, Scarlett Lapidus, Emily Rawson, DJ Afropunk, DJ Fearney & DJ Steffie (SME).

Also on the night: DJ battle featuring Suki Bedeaux VS Raggs VS Rivah Kray (Work It) VS Foxx. Hosted by Poppy Lafond & Holly Chavez.

When? Friday 25th March 2011

Time? 9:00pm – 03:30 am

Where? East Village, 89 Great Eastern Street, London, EC21 3HX

Tickets? £7 Advance, £8 on the door – http://www.rockthebelles.com/

Facebook.com/rockthebelles
Twitter.com/irockthebelles

SME x



[WAGWAN] Urban Nerds @ XOYO w/ Zinc, Newham Generals, Hot City & more 16/03/11 *£12-15* by wearesme

‘Wagwan’ – Bastardization of “What’s going on?”
e.g: “Wagwan my brotha” – Courtesy of Urbandictionary.com

What? Urban Nerds are back at XOYO, heading yet deeper into the underground, with a carefully selected line-up of some of London’s biggest players at the heart of the grime, garage, dubstep, funky and UK bass evolution!

Who? A ridiculous line-up which includes the likes of Zinc, Newham Generals (D Double E & Footsie), Hot City, Engine-Earz-Experiment, Marcus Nasty & more. (Full line-up on flyer, above)

When? Saturday 26th March

Time? 9:00pm – 03:00 am

Where? XOYO | 32-37 Cowper Street, Shoredtich, London, EC2A 4AP

Tickets? £12 Saver & £15 Standard and door

http://www.urban-nerds.com/event/urban-nerds-at-xoyo

SME x



[WAGWAN] Le Scratch w/Artwork (Magnetic Man), Roska, SME’s DJ TP & more @ XOYO 04/03/11 £8-10 by wearesme

www.facebook.com/event

What? Le Scratch is a fresh monthly event which mixes the hottest Hiphop, Dubstep & Bass influenced music with live art installations from hyped London illustrators & artists. All artwork, posters & shoe customisations made on the night will be given away on the night…

Le Scratch will have a massive music & creative focus with cutting edge performers, bands, artists, live installations & very special high profile guest DJs.

This month sees Artwork of Magnetic Man headline the night, but more importantly SME’s very own DJ TP will be competing in a DJ battle on the night! Expect to hear more of the mash ups, samples and tight mixing that most of you will have already heard from him on our SME Volume 1 & 2 Mixtapes.

The DJ battle is won based on crowd reaction so come and join the entourage to support TP with your gun fingers and loudest zoop zoop at the ready.

Who? Artwork (Magnetic Man), Roska (Rinse FM), DJ Snips, Sarah Young, Emily Rawson, Chima Anya, Jo’Leon Davenue, Mlk N Crl, Queens English, Camouflage Children and SME’s very own Mixtape murker; DJ TP.

When? Friday 04th March 2011

Time? 9:00pm – 03:00 am

Where?XOYO, 32-37 Cowper Street, Shoreditch, London, EC2A 4AP

Tickets? £8 Advance HERE or £10 on the door

www.mixcloud.com/djtp
www.lescratch.com
www.xoyo.co.uk

SME x



[WAGWAN] Rock The Belles – Little Boots DJ Set @ East Village 25/02/11 £6-£7 by wearesme


‘Wagwan’ – Bastardization of “What’s going on?”
e.g: “Wagwan my brotha” – Courtesy of Urbandictionary.com

Rock the Belles brings together the hottest female DJs, bands, designers and creatives for a genre-defying monthly celebration of the girls who are making their mark on the music industry.

What? After their brilliant launch night featuring Yasmin last month, which SME can confirm was a road block (read our review HERE); Rock The Belles are back tomorrow evening, this time with a DJ Set from Little Boots and SME’s very own Steffie will be on the decks once more.

Once again there will also be live performances from other artists, a free nail boutique, pop up photoshoot and give-aways throughout the night courtesy of Ltd Watches and Trapstar.

Who? Little Boots, Steffie, Lady Chann, Nikki Beatnik (Kelis’ DJ), Sarah Young, Lauren Verge, Emily Rawson

When? Tomorrow; Friday 25th February 2011

Time? 9:00pm – 03:30 am

Where? East Village, 89 Great Eastern Street, London, EC21 3HX

Tickets? £6 Advance, £7 Concession & flyer , £8 on the door.

Facebook.com/rockthebelles
Twitter.com/irockthebelles

Come and join us for another sick night courtesy of the lovely people at Rock The Belles and of course support out girl Steffie on the 1’s and 2’s. Rumour has it she’s dropping some old-school Hip-Hop!

SME x

SME RELOAD: [REVIEW] Rock The Belles launch night @ East Village 28/01/11



[SME MEETS] Ghostpoet *Exclusive Interview* by wearesme

Born Obaro Ejimiwe, and bred in South London; Ghostpoet is a name you will be hearing a great deal more of in 2011.

Living up to his stage name, Obaro is poetic with his words and hypnotic with his flow. It’s difficult to put his music in a genre as it’s filled with diversity; as can be heard on the upcoming album which you can preview here. People would naturally file it under ‘Hip-Hop’, but there is a lot more to Ghostpoet; “I didn’t want to be seen as a rapper” he told us, regarding his choice of stage name.

After completing his degree in Media Production at Coventry University, Obaro moved back to London to further persue his passion for music. His hard work and talent aligned, when he was approached and signed by Giles Peterson’s label; Brownswood.

A brilliant debut single ‘Cash And Carry Me Home’ soon followed. It was released this week and has been championed by the likes of Zane Lowe at Radio 1.

As big fans of his unique and captivating music, SME were chuffed to be offered the opportunity to sit down with Ghostpoet and talk about the success of his single as well as the release of his album ‘Peanut Butter Blues & Meloncholy Jam’ (7th February 2011). Read on to see what Ghostpoet had to say on everything from his love for grime, to touring with Jamie Woon.

CLICK HERE TO READ THE FULL INTERVIEW



[GIG REVIEW] Drake & J.Cole @ HMV Hammersmith Apollo 07/01/11 by wearesme

SME had been eagerly awaiting this date for quite some time. Friday 07th January 2011; Drake would perform his first ever show on U.K soil. It was Drizzy time.

The queue was, for lack of a better word, HENCH! Roughly 45 minutes later, we got through the doors and were greeted by the oh so welcoming and in no way irritating voice of Tim Westwood. The Big Dawg dropped a few big hip-hop beats to get the crowd in the mood.

Drake’s good friend J.Cole came along for moral support and it has to be said; he stole the show.

Appropriately opening the show with the track ‘Welcome’, taken from ‘The Warm Up’ mixtape; Cole brought real energy to the stage and went on to give an inspired ‘real hip-hop’ performance.

We felt his enthusiasm and energy; the crowd we’re loving every minute. And it was great to see an abundance of J.Cole fans in the crowd who sang along to every song. Quite the contrary to what he said when he took to the stage; ‘”most of you are probably thinking who the f**k is this guy”. Give yourself some more credit son!

In his 30 minute set, J.Cole performed a few older tracks along with fan favourites from the brilliant ‘Friday Night Lights’ mixtape. The 2 stand out tracks from the performance and those which had the crowd buzzing were inevitably ‘In The Morning’ (for which sadly Drake didn’t appear to perform his verse) and ‘Higher’. You can see footage of both below.


J.Cole gained a lot of new fans after this polished performance. And for those who are already big fans like SME; he only further reaffirmed the opinion that he may well justify the title that some have given him as ‘The saviour of Hip-Hop’. Now he’s signed to Roc Nation, there is no limit to what he can achieve. Here’s to real Hip-Hop!

CLICK HERE TO READ THE REST OF THE REVIEW



[SNAPS] Jay-Z Decoded Viral Marketing Campaign by wearesme


This isn’t just any book and likewise it wasn’t your every day promotional campaign either. It wasn’t just book signings, adverts in WH Smiths and features in Richard & Judy’s book club; this was HOVA.

To promote his book, Jay-Z and his team set about creating a campaign like no other. Extracts of the book were placed in weird and wonderful locations around the world, and fans were tasked with finding said extracts both in real life and through a ‘Google maps’ like feature on the book website.

They hid all 320 pages of Decoded in plain sight in 13 cities: on a rooftop in New Orleans, a pool bottom in Miami, cheeseburger wrappers in New York City, and more. Fans who found them all got a chance at two tickets to any Jay-Z concert anywhere, for life!

The book was released last week and with it the locations of the extracts. We previously brought you the Gucci jacket and the extracts found in London.
Now check out some more pictures below:




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