We Are S.M.E

[NEWS] Facebook reveals UK’s most talked about topics of 2010 by wearesme

In this modern-day and age, Facebook is used as the first point of call for the majority of people when venting their feelings and thoughts. Whether its mass updates expressing content or frustration at the latest X Factor elimination (and or fix) or in some infuriating cases, every minor detail of someone’s life including how many peas they had for dinner; Facebook is the place to get yourself heard.

Today Facebook revealed the most talked about topics in the UK in 2010. This was found through their Memeology study which looked at what terms grew the most in status updates in 2010 compared to the previous year.

There are 26 million Facebook registered accounts in the UK so the findings provide quite a comprehensive insight into the sporting, TV and cultural moments that prompted national conversations. Check out the findings below:

Facebook’s top status trends of 2010

Fifa World Cup 2010

The event that captured the imagination of the nation was the World Cup, which was discussed more than three million times. Subjects that divided opinion did well, with the vuvuzela rising rapidly up Facebook’s list of popular status update phrases in 2010.


Sport was a key interest – the leading sportsperson was Wayne Rooney, whose prolonged contract negotiation led to enormous levels of discussion on Facebook. Rooney was trailed by his England colleagues Joe Cole, Emile Heskey, John Terry and Rob Green, whose World Cup calamity led him to Facebook infamy as it was discussed by thousands of people.

The X Factor

In the worlds of music and entertainment ‘X Factor’ was king. While not making it to the final, the Brazilian Wagner led other contestants, with a number of supportive groups and pages driving discussion of Wagner past that of prime minister David Cameron, despite 2010 being an election year. The next most discussed ‘X Factor’ contestants were Cher Lloyd, One Direction and Matt Cardle.


Facebook has always been a place where people share the music they love with friends, and 2010 was no exception. If a Facebook music chart were to exist without ‘X Factor’, it would undoubtably be topped by Tinie Tempah, with The Wanted and Ellie Goulding some distance behind.


Increasingly, Facebook has become a mirror that reflects the opinions of millions on popular subjects. While TV may be the way that people unwind in the evening, it is quickly becoming a more social experience. The dominance of some TV shows in 2010’s Facebook words prove how the UK is becoming a two screen nation, where people watch TV but use their laptop or smartphone at the same time to share their views about the shows with their friends on Facebook.

The TV shows ‘Celebrity Juice’ and ‘The Only Way Is Essex’ captured the imaginations of people on Facebook, while the participants in the final series of ‘Big Brother’, including John James and Josie Gibson, driving a substantial amount of discussion – no other contestants came close.

Politics and Poppies

People on Facebook didn’t just discuss music, TV and sports however – the year’s discussion was heavily influenced by more serious subjects, particularly politics and the general election.

Despite Nick Clegg’s rapid surge in Facebook support prior to the election, it was David Cameron who attracted the most attention from people on Facebook. The Conservative party led the Liberal Democrats by a slim margin, despite the Lib Dems attracting more people to their fan page during the election period.

Facebook was also used by many people to express support for British troops fighting overseas, with a surge in conversations encouraging people to purchase a poppy in the run up to Remembrance Sunday.


It is a common adage that British people talk of little else other than the weather – but despite one of the coldest winters on record, generally weather didn’t appear in Facebook discussion.

The only weather phenomenon which inspired discussion was April’s Ash Could which rapidly became one of the most discussed subjects across the platform as friends used Facebook to keep in touch as Europe’s transport network shut down. (Via BrandRepublc)


[VIDEO] David Beckham’s passionate 2018 World Cup bid presentation by wearesme

SME are huge football fans and are praying that we get the 2018 World Cup here in England. It would be a once in a lifetime experience and would have a massive impact on the economy. Today is decision day, so it won’t be long before we find out whether our prayers have been answered.

This morning, David Beckham did his utmost to sway any undecided voters with an inspired and passionate speech in front of an assembly of world football’s governing body at its headquarters in Zurich. Watch the speech below:

Vodpod videos no longer available.


England, installed as odds-on favourites with Sky Bet, will now face an agonising wait for the results of the vote against Russia, Spain/Portugal and Holland/Belgium, with an announcement expected imminantly.

Fingers crossed!


Preview Shakira’s New Album ‘Sale El Sol’ by wearesme

You can listen to Shakira’s brand new album ‘Sale El Sol’ in full via her facebook page, before it hit stores next week (19/10/10). This includes tracks ‘Loca’ featuring Dizzee Rascal, the world cup anthem ‘Waka Waka’ and ‘Islands’; her cover of the XX track ‘Crystalised’.


SME RELOAD: Shakira covers the XX track ‘Crystalised’.


Naughty Becks! by wearesme
June 9, 2010, 3:11 am
Filed under: Sport | Tags: , , , , , , , ,

The World Cup opening ceremony is so close we can almost taste it! All the partaking national teams are undergoing intensive training in preparation for the big tournament and none more so than the England team. Minus David Beckham of course who was the first of many big names to drop out of the tournament due to injury. (Rio Ferdinand, Michael Ballack, Michael Essien and now possibly Arjen Robben, Didier Drogba and Andrea Pirlo)

However, having travelled with the team as a coach, Becks appears to be finding it very hard to accept not being involved! Check out this video of him being told of like a naughty school kid by the physio’s and doctor’s as he starts pinging balls about at England training camp.

It really shows that despite it being his job, his love for the game is the same as every one of us. SME are sure that any of you who play football and have suffered an injury which puts you out of action for a while will really relate to this and know exactly how he feels. We know we do!

Bring on June 12th x

Adidas Originals, Star Wars World Cup Advert by wearesme

David Beckham, Snoop Dogg, Daft Punk, Noel Gallagher and Hans Solo; just some of the names to feature in the new Star Wars themed Adidas advert.

Due to be screened by ITV during the England v USA game on June 12th, the advert features several celebrities who have been brilliantly edited into the classic ‘Cantina’ scene from Star Wars Episode IV. Becks and co mingle with the humanoids in the cantina while awaiting the start of the World Cup.

Check it:

Believe Arena – The indoor World Cup stadium by wearesme

There is little over two weeks to go until World Cup fever fully descends upon the country and SME know exactly where we will be watching the action.

Coming to London this summer is the BELIEVE indoor stadium, the best place to watch the World Cup outside of South Africa. It will be the third time that this huge indoor arena has been set up for a major tournament, with the FA claiming “It’s almost better than being in an actual stadium!”

This time round, the Believe Team have got together with everyone’s favourite football management simulation game, Football Manager and will be taking over a mega-venue to turn it into London’s footballing World Cup mecca!

With massive screens, terraced standing, DJs, incredible sound, a giant bar, official South African World Cup wines and most importantly the Beautiful Game, why wouldn’t you want to go?

Every single game will be shown live in the Belive Arena, which will be stationed at The Truman Brewery – just off Brick Lane, right by Liverpool Street.

Having sold more than 100 tickets in their first hour of being on sale it is shaping up to, again, be a huge event. Last time out more than 40,000 people attended, which says all you need to know.

So, join the Facebook group for updates, more information and all the build up to 11th June.

Personally, we couldnt be more excited.

SME Believes!


World Cup fever starts here, trust SME! This is quite possibly the best football ad we’ve seen to date and if it doesn’t get you in the mood for the 2010 World Cup in South Africa, we don’t know what will. Even Kobe Bryant and The Simpsons are excited!

“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

21 days and counting…

Way Back When…Sean Paul by wearesme

This week SME would like to bring you a song from way back when Euro notes and coins first entered circulation, Run DMC officially disbanded and the World Cup was held in South Korea & Japan. We are of course referring to 2002.

‘Punkie’ was never officially released as a single (hence the lack of video) but still remains SME’s favourite song from Sean Paul’s debut album, ‘Dutty Rock’. The singles Like Glue, Gimme The Light and Get Busy were still bangers and worth a listen, for old times sake.

Enjoy the memories x

[SNAPS & VIDEO] Louis Vuitton ‘LV’s Core Values’ Ad Campaign with Zidane, Pele & Maradona by wearesme

Louis Vuitton have put together the ultimate dream team for their latest ad campaign entitled ‘LV’s Core Values’.
Diego Maradona, Pelé and Zinedine Zidane were captured by Annie Leibovitz while playing a game of table football for a campaign that spotlights Vuitton’s monogram canvas bags (check out Zidanes personalised case above – boom!).

Above, Pele can be seen telling Zizou how much his life has changed since discovering viagra, while Maradonna clears his nostrils.

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